Data as the missing ingredient
While gluten free is a booming category today, Katz Gluten Free has been on the leading edge of allergy-friendly baking since its founding in 2006. Originally founded by Mrs. Katz, who wanted to create tasty treats for gluten-intolerant kids like her own, the brand has seen double and triple digit growth years ever since. Now Katz’s donuts, cakes, and other sweet treats are distributed widely across the natural channel and among large retail chains.
A leading independent gluten free supplier, the Katz team was still relying on their sales and customer partners for data about their own business. This limited visibility into their categories as a whole and their ability to stay ahead of the curve as a partner to retailers and distributors. Katz’s leadership realized they needed a more robust data solution to help guide future growth, and decided to expand their capabilities with Crisp.