Hide veggies, not insights
In 2018, long-time scoop shop owner Jessica Levison had to learn to satisfy a different type of customer: her kids. Determined to give her veggie-averse children more nutrients, she developed delicious ice cream flavors that secretly included a full serving of vegetables, and Peekaboo Organics was born. Peekaboo’s organic ice creams packed with hidden veggies are now available around the country at Whole Foods, Bristol Farms, Earth Fare, and other outlets.
Interest in Jessica’s better-for-you treats grew quickly, but she was forced to navigate the impacts of the pandemic and refocus her product distribution. Data was critical, so Jessica and her supply chain manager did their best to collect and dissect data from various vendor portals. “Before Crisp, even thinking about data was overwhelming and infuriating,” Levison remembers. She wanted quick access to insights so she could focus her time on taking action instead of spending hours manipulating spreadsheets. When she heard about Crisp, she didn’t hesitate.