"Is what we're doing really working?"
SkinTē is the world’s first sparkling collagen tea, serving consumers at the intersection of health, wellness, and beauty. Since launching in 2019, SkinTē has quickly grown to nationwide availability at Sprouts, with a regional presence among retailers including Albertsons, Fresh Market, Fresh Thyme, and more.
C.J. Roberts, SkinTe’s head of Sales and Marketing, is a data power user: a strong understanding of the numbers is core to the strategic direction of his departments. He keeps an eye on purchase and sell-through data to ask, “is what we’re doing really working?” But as SkinTē grew, C.J. was spending an hour or two at a time downloading data and creating pivot tables to answer those questions.