Big wins call for better data.
A sports nutritionist and a chef-cyclist sit down to dinner...it’s not the beginning of a joke, it’s how Split Nutrition was born. After spending a year developing a high-quality product free of preservatives and additives, Split Nutrition was ready to hit retail shelves in late 2018.
Designed as a delicious, wholesome alternative to on-the-go energy products, Split’s patented packs contain pure nut butter and fresh fruit preserves for a portable PB&J.
Split’s Sales Director Bruce Weyman is an industry veteran, and his early plan was to launch regionally in Southern California and steadily build a case for future expansion. But to his delight, Split Nutrition was signed nationally to Whole Foods in a matter of months. With this overnight growth, it became clear that keeping track of distribution and sales couldn’t be done by manually pulling vendor reports: he needed a serious solution. As Bruce says, “If you don’t have the data, you’re just going off of experience and feel. You don’t build a $50-100 million company that way.” So he turned to Crisp.