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Customer Segmentation

Who are your biggest fans?

Stay on top of customer behavior and purchasing decisions with the Crisp Product Switching Module.
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Get to know who is buying your products

Understand which customers are connecting with which products, when and why, over time. Drill down for easy visualization of vendor share of wallet including spend per day, per year, frequency and number of stores visited.

Identify product loyalists and product switchers to cultivate loyalty and identify opportunities. Switching can be tied to what drives a customer to switch, including out-of-stock, price or promotion. Drive actions to win more customers by targeting consumers likely to switch, and win back lost customers with specific offers.

  • Who is buying your
  • What else did they
    put in the shopping
  • What do they buy
    when they don’t buy
    your product?

Connectors make Customer Segmentation easy

The Crisp Data Platform and Connectors can help you identify customer segments and profiles that most impact your business.
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