Understand which customers are connecting with which products, when and why, over time. Drill down for easy visualization of vendor share of wallet including spend per day, per year, frequency and number of stores visited.
Identify product loyalists and product switchers to cultivate loyalty and identify opportunities. Switching can be tied to what drives a customer to switch, including out-of-stock, price or promotion. Drive actions to win more customers by targeting consumers likely to switch, and win back lost customers with specific offers.