The world’s supply chains are connected more than ever before. Global events like COVID-19 heighten demand impact across the world. Crisp has made European supermarket demand data available to help visualize the impact of COVID-19 on supply and follow-on effects predicted to be felt in the US Market.
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It has been two months since a closure was first declared due to the pandemic in Scandinavia, which was approximately 2-4 weeks prior to the closures announced in the US. We note the following trends for the week ending on May 3rd:
* While fresh bread surged during the week the pandemic declared by 76% over average bread sales, it has returned to only slightly higher than normal (8%).
* Frozen vegetables saw a spike of 52% during the week the pandemic closure was declared, and that spike continued for the next four weeks and only returned to typical buying patterns this week.
* Cosmetics saw a surge of 29% during the week of the pandemic, then a slight drop as people stayed home. After six weeks, there was another surge, reflecting that schools partially reopened and people were once again leaving the house.
* Interestingly, alcoholic beverages did not see a surge during the week of the pandemic, but a monthly later, alcoholic beverages nearly doubled the average and remained significantly higher for the following weeks, retaining a growth of 20-40%.
* As the weather turns warm, there has been a steady increase in demand for ice cream, which did not see a surge at all during the week the pandemic was declared. This past week there was a surge of 114% for ice cream!