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DEMAND WATCH - Major Event Insights

Get a LIVE view into COVID-19 effects on in-store purchases.

The world’s supply chains are connected more than ever before. Global events like COVID-19 heighten demand impact across the world. Crisp has made European supermarket demand data available to help visualize the impact of COVID-19 on supply and follow-on effects predicted to be felt in the US Market.


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DEMAND WATCH - Major Event Insights

Select one or more product categories to graph demand volumes in real-time.


Key Demand Trends

It has been two months since a closure was first declared due to the pandemic in Scandinavia, which was approximately 2-4 weeks prior to the closures announced in the US. We note the following trends for the week ending on May 3rd:

* While fresh bread surged during the week the pandemic declared by 76% over average bread sales, it has returned to only slightly higher than normal (8%).

* Frozen vegetables saw a spike of 52% during the week the pandemic closure was declared, and that spike continued for the next four weeks and only returned to typical buying patterns this week.

* Cosmetics saw a surge of 29% during the week of the pandemic, then a slight drop as people stayed home. After six weeks, there was another surge, reflecting that schools partially reopened and people were once again leaving the house.

* Interestingly, alcoholic beverages did not see a surge during the week of the pandemic, but a monthly later, alcoholic beverages nearly doubled the average and remained significantly higher for the following weeks, retaining a growth of 20-40%.

* As the weather turns warm, there has been a steady increase in demand for ice cream, which did not see a surge at all during the week the pandemic was declared. This past week there was a surge of 114% for ice cream!


How the Crisp Platform works

See how to forecast demand for your product in order to increase profitability and save hours of your time.

Faster forecasting and better insights with Crisp.

  • Easy collaboration to work faster together
  • Fast and easy setup for rapid onboarding
  • Track impact with annotations
  • Accurate and reliable forecasts fast
  • Visualize demand with customer specific forecasts
  • Enhanced focus with new item forecasts