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NielsenIQ Retail Data Integration

Nielsen Grocery Data

Crisp automates the flow of NielsenIQ Retail Measurement data into internal analytics tools, helping brands understand category performance, consumer buying trends, inventory insights, pricing and more.

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Overview

Get direct access to valuable NielsenIQ Retail Measurement market data within your own tools, such as Snowflake, Microsoft Azure, Power BI and Excel. This provides a seamless process for teams within production, marketing, merchandising, supply chain and more to leverage NielsenIQ market data and insights to improve and optimize business operations. 

Key Benefits

NielsenIQ collects consumer sales information from more than 900,000 stores including grocery, fresh produce, pet, cannabis, drug, convenience, discount and e-commerce retailers. This market data helps food and beverage brands understand category performance, consumer buying trends, inventory insights, pricing and more.

How it Works

Crisp ingests your licensed NielsenIQ Retail Measurement data, consolidates it into a more usable format and pipes it into your systems of choice, such as Snowflake, Microsoft Azure, Power BI and Excel. This enables you to easily run reports and visualizations on these data sets and analyze them alongside data from retail and distributor portals.

Available Data

Available NielsenIQ data varies according to your data license with NielsenIQ. Retail measurement data includes, but is not limited to:

Sales:

  • Percentage lift in dollars or units

  • Incremental dollars or units

Distribution

  • Velocity measures such as sales per million ACV

  • Dollars Per Total Distribution Points

Pricing

  •  Any Display Unit Price

  • Any Price Decrease Base Unit Price

Promotion

  • Percentage of dollars sold on any promotion

  • Percentage of dollars sold on price decrease

Share

  • Dollar Share

  • Dollar Share of Category, Segment and Context