Food Industry Executive: Are your customers gone forever? Smart data strategies can put you on a path to recovery
For nearly a year, shopping for groceries and household items has felt a bit like the wild west. Whether by choice or by force, 75% of consumers tried a new store, a different way of shopping or a new brand, according to McKinsey & Company.
Working with partners across the supply chain, applying solutions that connect information systems and leveraging smart analytics can provide the insight required to move consumers toward your brand, even as shopping behaviors continue to evolve.
Thanks to @FoodIndustryCO for sharing this take by Crisp CEO Are Traasdahl on the switches taking place and the data strategies needed to get on the road to recovery. Full article available here.