Crisp’s new go-to guide for marketers updates the classic "5Ps" for an omnichannel world.
In today’s fast-paced world, CPG retailers and suppliers need to be closely coordinated to ensure that business runs at speed and scale. Data has to be ready at any time, and this means the need to communicate dynamically and efficiently about sales activities, inventory levels, promotions, pricing, discounting, category performance, and more. With Crisp, retailers and distributors share a live, real-time feed of sales and inventory data all in one place - keeping shelves stocked and customers happy. When we say Data Ready, this is what we mean.