Crisp acquires Cantactix to expand retail space planning insights and automation

Strategic acquisition expands Crisp’s connections to category management data, essential for end-to-end supply chain optimization.

Crisp is proud to announce the acquisition of Cantactix, the leading retail category management solutions company. Cantactix works with retailers and suppliers to simplify and automate retail shelf and floor space management, expanding Crisp’s capacity to power smarter, data-driven decision making across teams.

“Cantactix and Crisp work with many of the same CPG brands – all of which are using data to optimize what is on the retail shelf in an effort to maximize sales and reduce out-of-stocks,” said Are Traasdahl, founder and CEO of Crisp. “Crisp helps brands leverage their retail data to provide insights on product demand, inventory and availability. Cantactix ensures that the right mix of categories and products are placed in the right locations in the right stores. By combining these insights within our platform, CPG brands can enable end-to-end supply chain optimization.” 

“Cantactix and Crisp work with many of the same partners – all of which are using data to optimize what is on the retail shelf in an effort to maximize sales and reduce out-of-stocks.”

^{Are Traasdahl, founder and CEO of Crisp}

“We empower category managers and space planners by eliminating their biggest pain points in implementing retailer-specific customizations,” said Dan Desmarais, founder and CEO of Cantactix. “Through this deal, our insights and solutions, developed with our team of experts, will be available to over 6,000 brands globally that already leverage Crisp, providing them with valuable space planning and planogram data to maximize profitability.”  

“Our insights and solutions will be available to over 6,000 brands globally that already leverage Crisp, providing them with valuable space planning and planogram data to maximize profitability.”

^{Dan Desmarais, founder and CEO of Cantactix}

The acquisition follows others this year, including Seattle-based Shelf Engine, and UK-based firms SKUtrak (Atheon) and ClearBox Analytics. With these powerful additions, Crisp continues to provide CPG and retailers with unprecedented visibility into data and insights, to optimize supply chain operations across major channels – as the leading retail data company. 

Terms of the deal were not disclosed.