AI Master Data
Turn Master Data into your competitive edge
AI-powered Master Data goes beyond classic mapping and manual maintenance, making it easier than ever for CPGs to uncover strategic insights across their retail portfolio and gain a competitive edge at the shelf.
Why AI Master Data?
When AI meets retail expertise, attribution just works.
Faster insights
Mapping and attribution that once took weeks now takes minutes. Crisp connects retail and syndicated datasets, eliminating the need to manually combine files, and detects inconsistencies to ensure clean, accurate, datasets.
Smarter attribution
AI-powered enrichment doesn’t just reconcile data – it surfaces new connections and opportunities analysts couldn’t see before. Easily leverage AI to create new classifications, like flavor profiles or ingredient categories, tailored to your analytics needs.
Governance made easy
It’s easy to review and approve any suggested changes. Verify attribution points, configure rules, track changes, and maintain version history – ensuring governance without the friction.
Use Cases
AI Master Data helps CPG teams unlock advanced insights
Build New Classifications
Prompt AI to create a flavor profile classification like “Sweet + Spicy” to understand emerging taste trends.
Improve data quality
Continuously scan MDM records for discrepancies (like a product classified as both “pet food” and “dog treats”) to improve accuracy.
Analyze private label impacts
Match private label products from syndicated data with branded products in retail data to identify which SKUS are encroaching on your category and quantify their sales impact.
Roll up your portfolio
Aggregate all pet care SKUS, regardless of retailer source, into the “Pet Division” for corporate reporting, without manual reconciliation.
Measure cross-data performance
Link products from retailers and syndicated sources to accurately compare sales performance and uncover trends.
Key Features
Crisp combines ease of automation with transparency and human control
Seamless manual and AI-powered workflows
Easily enrich product data manually or leverage AI-driven recommendations to accelerate attribution at scale.
AI-suggested, human approved
Review, approve, reject, or bulk-apply AI recommendations, ensuring accuracy and maintaining full control.
Review and rollback
Confidently review changes, track revisions, and roll back updates as needed to protect data integrity.
Flexible user and permission management
Easily manage users, roles, and permissions to support distributed teams and clear data ownership.
Compatible with any data source
Work across all retailers and syndicated datasets without being constrained to a single ecosystem.
Integration with Crisp ETL and analytics
Flow retail data directly AI Master Data, then send it into Crisp Retail Analytics and Crisp Reporting Studio to power accurate reporting, insights, and decision-making.
See what AI Master Data can do for you
Contact our retail experts to see how AI Master Data can work for your team’s data and analytics needs.