Crisp Retail Graph™

The Crisp Retail Graph™ is your single source of truth for retail data

What is the Crisp Retail Graph™?

A specialized knowledge and identity graph that unifies every piece of product data across retailers, distributors, and internal systems, the Crisp Retail Graph™ merges SKUs, UPCs, and custom IDs into a single Crisp ID, eliminating mismatched records, manual cleanup, and guesswork.

Brand managers

Gain consistent product details and maintain unified brand presence at every retail touchpoint.

E-commerce directors

Optimize online performance by utilizing a singular source of product data across your digital channels.

Supply chain & operations leaders

Enhance inventory management and forecasting accuracy, avoiding costly logistical errors.

Data analysts & AI teams

Leverage a clean, normalized dataset ready for advanced analytics and custom modeling.

What powers this cross-functional alignment?

These core capabilities of the Crisp Retail Graph enable your teams to act with precision and agility:

Advanced retail analytics

Tap into the Crisp Retail Graph™ for deeper insights, whether you are building predictive models or exploring AI-driven attribute generation.

Master data management (MDM)

Keep all product information accurate and current with one canonical Crisp ID. Seamlessly update attributes when packaging or SKUs evolve.

Inventory & supply chain optimization

Track stock in real time and predict demand shifts more effectively, reducing waste and preventing missed sales.

Cross-functional collaboration

Marketing, finance, and operations teams can rely on the same validated dataset to make coordinated, informed decisions.

The Crisp Retail Graph™ unifies store-level POS & syndicated feeds for a complete product view, from production to purchase.

Built for the fast-paced retail & CPG world, the Crisp Retail Graph™ makes it easier to spot trends, optimize inventory, and generate reliable forecasts.

Benefit from extensive retailer & distributor coverage, a retail-specific semantic layer for accurate categorization, and a platform ready to evolve with AI.

Merging knowledge & identity into one seamless data layer

Industry-focused structure

The Crisp Retail Graph™ is designed for the unique challenges of retail & CPG. Organizing data in a way that supports sales trend analysis, AI-driven insights, and real-time decision-making.

End-to-end visibility

By connecting relevant data points—from store-level POS to third-party feeds—this framework offers a clear line of sight into your entire supply chain.

Canonical product identity

Conflicting SKUs and UPCs are merged into a single record, simplifying data reconciliation and ensuring consistency across all channels.

Seamless alignment

Consolidated product details, vendor codes, and retailer listings reduce errors and save valuable time for analysts, operations teams, and marketing.

Ready for AI & automation

With a unified dataset in place, you can easily deploy advanced analytics, intelligent workflows, or emerging AI tools, free from the burden of fragmented data.

Advantages

Quick insights

Skip manual comparisons across retailers and break down data silos.

Lower costs

Cut expenses by reducing repetitive tasks and manual data handling.

Scalable foundation

Grow into a full knowledge network that connects products, planograms, promotions, and more.

Benefits

Unified product identity

Merge all IDs into a single Crisp ID, eliminating confusion and duplicates.

Accurate data

Keep attributes (brand, pack size, category) in sync across all systems.

Elevated analytics

Combine datasets to fuel better forecasting, price optimization, and decision-making.

Easy integrations

Bring on new retailer or distributor feeds quickly to support your expanding business.

Why choose Crisp?

Extensive data access

Crisp provides a broad range of retailer, distributor, and syndicated feeds for maximum coverage.

Semantic layer expertise

Every product attribute is carefully contextualized for retail and CPG, ensuring data is not just captured, but meaningfully categorized.

Future-ready platform

From integrated dashboards to AI-enabled transformations, Crisp is built to keep you ahead of the curve as retail demands continue to evolve.