The Crisp Blog

Business Insights
September 26, 2022

How CPG sales teams can plan (and execute) a successful holiday season

From demand planning to execution, Crisp's CPG experts offer everything brands need to know for a successful holiday season (and the common mistakes to avoid).

author: Barry Bradley Tony Miller

Customer Stories
September 16, 2022

SunButter saved $250K in voids with A+ insights from Crisp

SunButter’s sales team uses Crisp to anticipate demand and prevent out-of-stocks, distributing nationwide just in time for an allergy-friendly back-to-school season.

author: Samantha Johnston

Product
September 8, 2022

How Crisp normalizes data (and why it matters for CPG brands)

Data normalization must be completed in real-time for CPG companies to use it to their full advantage. Learn how Crisp normalizes data from multiple sources from engineer Mihir Pande.

author: Mihir Pande

Crisp Team
August 24, 2022

Crisp Team Spotlight: Samantha Schend

As Crisp’s VP of Sales, Samantha guides the Emerging Brands team with authenticity and empathy to help brands unlock the power of data. 

author: Garrett Oden

Business Insights
August 18, 2022

Store-level marketing: The next big thing in CPG advertising

SVP of Sales Stacy Bohrer shares why CPG marketers have long struggled to align ad budgets with product sales, and how brands can finally bring the digital age to retail marketing.

author: Stacy Bohrer

Customer Stories
August 10, 2022

With Crisp insights, Mid-Day Squares’ success is anything but bite-sized

VP of Sales Mike Scavuzzo uses timely retail data to keep inventory flowing from DCs to stores, maximizing the challenger brand’s partnership with every retailer.

author: Samantha Johnston

Business Insights
August 4, 2022

Video: The value of syncing supply chain data with media spend

In this recorded panel at AdWeek’s Commerce Week, Crisp speaks with OMG’s John Schorr about how access to live retail data will change the game in CPG advertising.

author: Samantha Johnston

Product
July 29, 2022

What’s new in Crisp? Track Shopify sales, reduce food waste, analyze new Amazon data, and more.

Crisp Product Manager Jordon White shares a roundup of this month’s updates to the Crisp data platform.

author: Jordon White

Customer Stories
July 27, 2022

Decades later, Flax4Life is still innovating

Crisp data gives Flax4Life’s sales and marketing teams visibility to launch the next great product, design winning marketing campaigns, and gain market share.

author: Samantha Johnston

Customer Stories
June 29, 2022

With Crisp, NotCo is milking their data for all it’s worth

NotCo’s head of strategy and planning uses Crisp data keep operations on track during hypergrowth and align the company around a clear path to success.

author: Samantha Johnston

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