The Crisp Blog

Sales Engineer Kelvin Brown Sr. leverages his hard-won CPG data expertise to solve unique challenges for brands – and makes it fun along the way. We spoke with Kelvin about how his industry background fuels his passion for sharing knowledge and positively improving lives.

The new collaboration between Crisp, Seek and Snowflake provides brands with the insights to improve forecasting, track inventory, and expand distribution.

Real-time, granular insights on trade spend and sales performance enable data-driven decision-making for The Honey Pot's growing retail channel.

In today’s highly competitive landscape, brands have the unique opportunity to build stronger partnerships, prove their market value, and hit sales goals by bringing compelling data to retail buyers.

When it comes to choosing the best data solution for their brands, more CPGs are turning to daily data for quick, actionable insights into their retail performance. Here, Crisp Sr. Account Executive for Enterprise Partnerships Kyle Volenik (formerly of SPINS) outlines how companies are leveraging Crisp’s daily data to eliminate out-of-stocks, understand sales performance, and optimize trade spend like never before.

Illy’s data-savvy sales team relies on Crisp for visibility across their distribution, helping drive sales at key accounts and support double-digit growth. 

Since joining Crisp two years ago, Eric Takemoto has worked on multiple engineering projects, helping to build the data platform that hundreds of CPG customers use and enjoy today.

With Integral Group’s Commerce Desktop, Vanilla Studio can simultaneously share live inventory data with customers including Home Depot, Lowes, and Wayfair, leading to higher service levels while streamlining the team's clerical workload.

When it comes to choosing the best data solution for their brands, more CPGs are turning to daily data for quick, actionable insights into their retail performance. Here, Crisp Sr. Account Executive for Enterprise Partnerships Kyle Volenik (formerly of SPINS) outlines how companies are leveraging Crisp’s daily data to eliminate out-of-stocks, understand sales performance, and optimize trade spend like never before.

In January 2023, Crisp announced its acquisition of Electronic Data Interchange (EDI) platform Integral Group. Here, our new EDI team discusses how automated order management can be a cost-saving initiative that will help weather the impact of an economic downturn.