Get real-time retail data wherever you need it.
Crisp’s Inbound Connectors pipe data from your
retail and distributor partners into easy-to-read
With Outbound Connectors, this
data flows automatically into your preferred
BI tools or cloud-based software.
See how Crisp can be tailored
to meet your specific business
and product needs
A significant amount of waste in the food industry can be attributed to a supply chain theory known as the ‘bullwhip effect’’, stating that if information sent through the supply chain is off by ± 5% in actual consumer demand, that can result in companies further back in the chain thinking it’s ±40%.
Founder Are Traasdahl and his family were traveling the world when they witnessed the staggering imbalance of the food system. With an appetite to solve problems, he made it his mission to see if he can correct global food waste with the use of data and technology.
When Are returned to the States, he began meeting with technology partner Dag Liodden. Are and Dag are no strangers to using tech to solve problems and have a proven track record of building successful companies together. In 2010, Are and Dag founded Tapad Inc. and in 2016, Telenor Group acquired Tapad for $360M. Prior to Tapad, Are founded Thumbplay (now called iHeartRadio), a mobile entertainment service that he grew to more than $100M in revenue in less than three years. Together, they have identified the food supply chain as a ripe candidate for a true data driven solution that gives a real time universal point of the truth. Crisp was born.
Crisp believes that sustained change can only happen if there is also a financial benefit for our customers. Lost sales because of out-of-stock situations or waste due to over-stock means lost profit. If our customers succeed, then together we also contribute to solving the World’s food waste problems.
© 2021 Crisp Inc.