AI Built to Run Retail^™

Before co-founding Crisp, Dag also co-founded Tapad, where he served as CTO. Dag oversaw Tapad’s notable breakthroughs in delivering targeted advertising across platforms. Prior to Tapad, Dag was co-founder and CTO of Giant Leap Technologies AS, the premier business mobility solutions provider in the Nordic region. 

Dag began programming at 6-years-old and has a Master’s Degree in Science, Industrial Economics and Technology Management from the Norwegian University of Science and Technology. In his spare time, Dag tinkers with electronics and 3D printing and enjoys fishing with his family on the weekends.

Favorite grocery store product: Bonne Maman Strawberry Preserves

Alex has 30+ years of experience in enterprise technology sales leadership, and joins Crisp after serving as Chief Revenue Officer at Mirakl, an e-commerce marketplace software tech company.  He has previously held several global sales leadership positions, most recently with with Flow Commerce (acquired by Global-e), Numerator, and Retail Solutions.

Katie leads Finance & Strategy at Crisp, overseeing Accounting, Legal, Corporate Development and Finance functions. Prior to joining Crisp, Katie held various leadership roles at S&P Global across Finance, Portfolio Transformation, and Strategy & Operations. Katie has extensive experience partnering with executives through transformative M&A from private equity backed companies to global, publicly traded organizations. Katie started her career in financial due diligence at KPMG. She is a CPA (certified public accountant) and holds her MBA and BS from Indiana University.

Favorite Grocery Store Item: McConnell's Peanut Butter Chip Ice Cream

For nearly two decades Dirk has been collaborating with Retailers and their CPG partners to transform how they activate data and insights at across their ecosystem.  As a trusted partner with leading Retailers and CPG clients at Nielsen, Salesforce and Tredence, Dirk and his team led transformative initiatives across Merchandising, Marketing, Supply Chain and Technology functions. Prior to joining Crisp, he led the Retail Vertical Consulting Practice for Tredence supporting many leading Retailers across North America.

Dirk and his family have called Rogers, AR home since making the move to the area from Chicago in the summer of 2012. 

Favorite grocery store product: Tortilla chips, great on their own or the perfect companion to many dips.

Dana, SVP of Marketing, leads the marketing strategy and team at Crisp, which includes PR, brand marketing, content, and events. Prior to Crisp, she led Corporate Marketing at Taboola and was VP of Marketing at ConvertMedia and AVP of Marketing at Sizmek.

Dana has extensive experience in ad tech marketing and non-profit communications and has led several global corporate branding (and re-branding) initiatives as well as numerous mergers and acquisitions. Originally from Michigan (Go Blue!), Dana currently resides in the Garden State, which she now calls home with her family. 

Favorite grocery store product: Always on a quest for the perfect seedless purple grape!

Prior to joining Crisp Jeff most recently served as the Chief Technology Officer at Experian Marketing Services, the AdTech/MarTech arm of Experian plc. As CTO, Jeff oversaw the organization’s overall technology strategy and operations.

Jeff joined Experian as a result of its acquisition of Tapad, Inc. Jeff joined Tapad in 2012 as one of its early software engineers. After its acquisition by Telenor Group in 2016, Jeff moved to Oslo, Norway, to establish Tapad’s second engineering site, later serving as Chief Architect and CTO upon his return to the US. He holds his bachelor’s degree from New York University and his Executive MBA from NYU’s Stern School of Business, specializing in Technology Management and Operations and Leadership and Change Management. He is currently pursuing a Master of Software Engineering degree from Brandeis University.

Favorite grocery store product: Peanut Butter. The bigger the jar, the better!

Mark has 30 years CPG senior commercial experience with PepsiCo, L'Oreal, Unilever, and Nestle. As CEO of the UK's leading sales broker, Reach, he transformed the digital and data capability and expanded globally. He led the acquisition into Acosta becoming a board member and President International he was responsible for all territories outside the USA.

In 2019, Mark's passion for the power that data visibility enables and the actions it can drive, inspired him to co-found Clear Box Analytics, which is a commercially led intelligent data solutions company designed for today's data-driven retail & out of home landscape. Following 5 years of global growth, Clear Box was acquired in April 2025 by Crisp to further power innovation in data for CPG companies.

Favorite grocery store item: Heinz Ketchup 

Nick Marr is a seasoned tech leader with a passion for retail analytics and over 20 years of experience helping Consumer Goods companies succeed in their growth strategies. With a strong background in B2B sales and commercial leadership, he's spent his career driving growth across the European CPG and retail space working for Mars, Nielsen and various innovative data analytics technology start-ups.

As CTO at Clear Box Retail, Nick blended his commercial know-how with deep technical expertise to lead the creation of smart, scalable business applications. Focused on getting to the heart of challenges and building practical tools that drive real results.

Following the acquisition of Clear Box by Crisp in April 2025, Nick is focused on helping brands stay ahead of the curve – finding new, innovative ways to drive sales and adapt to the ever-changing market.

Nick is Swiss by nationality but lives near Nottingham in the UK with his wife, two daughters, 3 dogs and a growing array of other rescue animals.

Favorite grocery store product: KIND Peanut Butter Granola

David Formosa leads Cantactix, a Crisp company, where he oversees strategy, operations, and customer success. With 14 years at the company, David has played a key role in its evolution from a boutique consultancy to a category management leader serving some of the world’s largest CPGs and retailers. He brings deep expertise in space and floor planning, software implementation, and scalable process design, always focused on delivering real results for customers.

Joe leads People Operations at Crisp, which includes all talent & HR functions plus internal operations (facilities, travel & IT). Prior to Crisp, Joe held senior People and Operational leadership roles across technology, e-commerce, and financial services, partnering with founders and executive teams through periods of rapid growth, acquisition integration, and organizational transformation.

Joe holds a Ph.D. in Industrial/Organizational Psychology from the Illinois Institute of Technology and brings the human perspective to our business.  He is passionate about ensuring an amazing employee experience for each Crisp employee and has been leading startup HR for 15 years.

Originally from Minneapolis, Joe has called Vancouver Canada home since 2001 and spends time each year working and visiting family in Latin America with his wife and two daughters.

Favorite grocery store product: Maple Cream Cookies (the REAL ones from Quebec).