CPO/Founder

Before co-founding Crisp, Dag also co-founded Tapad, where he served as CTO. Dag oversaw Tapad’s notable breakthroughs in delivering targeted advertising across platforms. Prior to Tapad, Dag was co-founder and CTO of Giant Leap Technologies AS, the premier business mobility solutions provider in the Nordic region. 

Dag began programming at 6-years-old and has a Master’s Degree in Science, Industrial Economics and Technology Management from the Norwegian University of Science and Technology. In his spare time, Dag tinkers with electronics and 3D printing and enjoys fishing with his family on the weekends.

Favorite grocery store product: Bonne Maman Strawberry Preserves

John McConnell has more than two decades of experience in private equity management and corporate finance. McConnell most recently served as CFO at Zinnia, a leader in the life and annuities insurance technology and services industry, and previously served in corporate finance at Zinnia parent company Eldridge Industries since its founding in 2015. While at Zinnia, McConnell positioned Zinnia for its next stage of growth through strategic acquisitions and capital raises from leading investors.

Prior to Eldridge Industries, McConnell was a member of the investment team at Guggenheim Partners. Additionally, he served in various investment management and finance roles at Chartwell Investments and J.P. Morgan. McConnell earned his BSBA in Finance and International Business from Georgetown University McDonough School of Business.

Favorite grocery store product: Newmans Own salad dressing – it brings it all together

EVP Sales & Partnerships

Len has more than 20 years of experience successfully developing and executing growth initiatives through partnerships across a variety of industries including technology, advertising, and marketing. Prior to joining Crisp, Ostroff was responsible for developing and growing partnerships with over 150 global mobile carriers while serving as Vice President of Carrier Relations at Twilio (NASDAQ: TWLO). He also served as Senior Vice President of Global Supply and Partnerships at Criteo, (NASDAQ: CRTO), a global advertising technology company where he was responsible for $2 billion of digital spend across thousands of websites and apps. Ostroff also led the development of global partnerships and spearheaded business strategies such as the development of a first party data solution that supported Criteo’s 22,000+ clients.

Favorite grocery store product: Double Stuffed Oreos (don’t judge him for it!)

SVP Finance

Kyle, VP of Finance, brings over 10 years of diversified finance experience creating financial insight and value for company leadership and shareholders. Prior to Crisp, he successfully built and led finance teams from the ground-up for high growth, VC-backed startups, most recently as the first finance hire at Terminal. Before entering the tech sector, Kyle worked at Goldman Sachs, where he served as VP of Finance. 

Favorite grocery store product: Free samples. So yes, he does love Costco.

SVP of Marketing

Dana, SVP of Marketing, leads the marketing strategy and team at Crisp, which includes PR, brand marketing, content, and events. Prior to Crisp, she led Corporate Marketing at Taboola and was VP of Marketing at ConvertMedia and AVP of Marketing at Sizmek.

Dana has extensive experience in ad tech marketing and non-profit communications and has led several global corporate branding (and re-branding) initiatives as well as numerous mergers and acquisitions. Originally from Michigan (Go Blue!), Dana lived in Israel for most of her adult life and recently relocated to the Garden State, which she now calls home with her family. 

Favorite grocery store product: Always on a quest for the perfect seedless purple grape!

SVP Engineering

Prior to joining Crisp Jeff most recently served as the Chief Technology Officer at Experian Marketing Services, the AdTech/MarTech arm of Experian plc. As CTO, Jeff oversaw the organization’s overall technology strategy and operations.

Jeff joined Experian as a result of its acquisition of Tapad, Inc. Jeff joined Tapad in 2012 as one of its early software engineers. After its acquisition by Telenor Group in 2016, Jeff moved to Oslo, Norway, to establish Tapad’s second engineering site, later serving as Chief Architect and CTO upon his return to the US. He holds his bachelor’s degree from New York University and his Executive MBA from NYU’s Stern School of Business, specializing in Technology Management and Operations and Leadership and Change Management. He is currently pursuing a Master of Software Engineering degree from Brandeis University.

Favorite grocery store product: Peanut Butter. The bigger the jar, the better!

SVP of Sales and General Manager NWA

For nearly two decades Dirk has been collaborating with Retailers and their CPG partners to transform how they activate data and insights at across their ecosystem.  As a trusted partner with leading Retailers and CPG clients at Nielsen, Salesforce and Tredence, Dirk and his team led transformative initiatives across Merchandising, Marketing, Supply Chain and Technology functions. Prior to joining Crisp, he led the Retail Vertical Consulting Practice for Tredence supporting many leading Retailers across North America.

Dirk and his family have called Rogers, AR home since making the move to the area from Chicago in the summer of 2012. 

Favorite grocery store product: Tortilla chips, great on their own or the perfect companion to many dips.

General Manager, EDI Business Line

Andrea has been working in EDI and related services for over 22 years and she heads up our EDI business line at Crisp. Andrea understands the importance of getting data into the right systems at the right time, to increase efficiencies in the supply chain and reduce errors. She enjoys speaking with clients and learning how they do business and getting integrated solutions setup to fit their needs. Andrea lives in Aurora, Canada with her husband and two children. They love to travel and Andrea’s favorite destination so far has been Iceland, although sitting on the dock at the cottage is pretty nice too!

Favorite grocery store product: coffee and chocolate

GM & SVP, ClearView

Mark has 30 years CPG senior commercial experience with PepsiCo, L’Oreal, Unilever, and Nestle. As CEO of the UK’s leading sales broker, Reach, he transformed the digital and data capability and expanded globally. He led the acquisition into Acosta becoming a board member and President International he was responsible for all territories outside the USA.

In 2019, Mark’s passion for the power that data visibility enables and the actions it can drive, inspired him to co-found Clear Box Analytics, which is a commercially led intelligent data solutions company designed for today’s data-driven retail & out of home landscape. Following 5 years of global growth, Clear Box was acquired in April 2025 by Crisp to further power innovation in data for CPG companies.

Favorite grocery store item: Heinz Ketchup 

SVP Operations, SKUtrak

Ian started his career as a buyer at Tesco, followed by several years in grey-market procurement and supply, as well as branded sales and account management roles. He has been Chief Operating Officer at Atheon Analytics for 18 years. He joined Crisp following the acquisition of Atheon in April 2025.

Favorite grocery store product: Anything from the home-baking aisle that helps my daughter’s love of baking, and encourages her to make me more sweet treats.

SVP Technology, ClearView

Nick Marr is a seasoned tech leader with a passion for retail analytics and over 20 years of experience helping Consumer Goods companies succeed in their growth strategies. With a strong background in B2B sales and commercial leadership, he’s spent his career driving growth across the European CPG and retail space working for Mars, Nielsen and various innovative data analytics technology start-ups.

As CTO at Clear Box Retail, Nick blended his commercial know-how with deep technical expertise to lead the creation of smart, scalable business applications. Focused on getting to the heart of challenges and building practical tools that drive real results.

Following the acquisition of Clear Box by Crisp in April 2025, Nick is focused on helping brands stay ahead of the curve – finding new, innovative ways to drive sales and adapt to the ever-changing market.

Nick is Swiss by nationality but lives near Nottingham in the UK with his wife, two daughters, 3 dogs and a growing array of other rescue animals.

Favorite grocery store product: KIND Peanut Butter Granola

General Manager & SVP, SKUtrak

Before joining Crisp in April 2025, Guy was the founder and CEO of Atheon Analytics. Guy has over 25 years in software company leadership, serving as CTO and CEO in scale-up businesses before founding Atheon Analytics in 2005; first as a visual analytics consultancy and then creators of the SKUtrak demand intelligence product suite.

Guy started programming a BBC Micro in his teens, before studying Computer Science at Manchester University in the UK. Continuously curious, he has a love of cinema, photography (wildlife) and exploring: places, ideas and food.

Favorite grocery store product: Pretty much any gelato, especially chocolate or salted caramel.