Helping tell millions of data stories everyday.

Crisp connects and analyzes retail data across the supply chain, empowering brands, distributors and retailers with real-time, actionable insights to keep shelves stocked, reduce waste, and skyrocket profitability.

Solving global food waste
with better data.

Feeding a growing population sustainably and efficiently is a global challenge. The Crisp platform collectively reduces global food waste while giving brands and retailers the data they need to run a more efficient, profitable business. That’s our Double Bottom Line.

Meet our high-fiving, multi-lingual, intergalactic, hoodie-wearing family.

Are Traasdahl


Are has more than 20 years of experience in mobile and digital technology. Prior to Crisp, Are was Founder & CEO of Tapad, which he sold in 2016 as one of New York’s largest venture-backed exits. Prior to Tapad, he founded Thumbplay, a mobile entertainment service now called iHeartRadio.

Traasdahl is a frequent contributor to the press, and has been featured in Forbes, the Wall Street Journal, AdAge and more. He was named Global Startup Awards Founder of the Year in 2016 and EY Entrepreneur of the Year in 2014. When he’s not building the next big thing, you might find Are traveling the globe with his family.

Favorite grocery store product: Whole bean coffee for my 5am caffeine fix

Dag Liodden


Before co-founding Crisp, Dag also co-founded Tapad, where he served as CTO. Dag oversaw Tapad’s notable breakthroughs in delivering targeted advertising across platforms. Prior to Tapad, Dag was co-founder and CTO of Giant Leap Technologies AS, the premier business mobility solutions provider in the Nordic region. 

Dag began programming at 6-years-old and has a Master’s Degree in Science, Industrial Economics and Technology Management from the Norwegian University of Science and Technology. In his spare time, Dag tinkers with electronics and 3D printing and enjoys fishing with his family on the weekends.

Favorite grocery store product: Bonne Maman Strawberry Preserves

Len Ostroff

EVP Sales & Partnerships

Len has more than 20 years of experience successfully developing and executing growth initiatives through partnerships across a variety of industries including technology, advertising, and marketing. Prior to joining Crisp, Ostroff was responsible for developing and growing partnerships with over 150 global mobile carriers while serving as Vice President of Carrier Relations at Twilio (NASDAQ: TWLO). He also served as Senior Vice President of Global Supply and Partnerships at Criteo, (NASDAQ: CRTO), a global advertising technology company where he was responsible for $2 billion of digital spend across thousands of websites and apps. Ostroff also led the development of global partnerships and spearheaded business strategies such as the development of a first party data solution that supported Criteo’s 22,000+ clients.

Favorite grocery store product: Double Stuffed Oreos (don’t judge him for it!)

Dana Miller

SVP of Marketing

Dana, SVP of Marketing, leads the marketing strategy and team at Crisp, which includes PR, brand marketing, content, and events. Prior to Crisp, she led Corporate Marketing at Taboola and was VP of Marketing at ConvertMedia and AVP of Marketing at Sizmek.

Dana has extensive experience in ad tech marketing and non-profit communications and has led several global corporate branding (and re-branding) initiatives as well as numerous mergers and acquisitions. Originally from Michigan (Go Blue!), Dana lived in Israel for most of her adult life and recently relocated to the Garden State, which she now calls home with her family. 

Favorite grocery store product: Always on a quest for the perfect seedless purple grape!

Kyle Rogers

SVP Finance

Kyle, VP of Finance, brings over 10 years of diversified finance experience creating financial insight and value for company leadership and shareholders. Prior to Crisp, he successfully built and led finance teams from the ground-up for high growth, VC-backed startups, most recently as the first finance hire at Terminal. Before entering the tech sector, Kyle worked at Goldman Sachs, where he served as VP of Finance. 

Favorite grocery store product: Free samples. So yes, he does love Costco.

Jeff Olchovy

SVP Engineering

Prior to joining Crisp Jeff most recently served as the Chief Technology Officer at Experian Marketing Services, the AdTech/MarTech arm of Experian plc. As CTO, Jeff oversaw the organization’s overall technology strategy and operations.

Jeff joined Experian as a result of its acquisition of Tapad, Inc. Jeff joined Tapad in 2012 as one of its early software engineers. After its acquisition by Telenor Group in 2016, Jeff moved to Oslo, Norway, to establish Tapad’s second engineering site, later serving as Chief Architect and CTO upon his return to the US. He holds his bachelor’s degree from New York University and his Executive MBA from NYU’s Stern School of Business, specializing in Technology Management and Operations and Leadership and Change Management. He is currently pursuing a Master of Software Engineering degree from Brandeis University.

Favorite grocery store product: Peanut Butter. The bigger the jar, the better!

Samantha Schend

VP Sales

Samantha (Sam for short) has led sales organizations for over nine years in the retail and healthcare industries, where she developed and grew sales teams, secured major partnerships, and accelerated revenue growth. Prior to Crisp, Samantha was the Regional Manager at Inmar, a pharmaceutical reverse logistics and solutions provider.

Born and raised in the Pacific Northwest, Samantha lives in Lake Oswego, Oregon with her husband David and their cat Poblano (yes, like the pepper).

Favorite grocery store product: Dark chocolate, anything over 85% is my “sweet” spot!

Nina Giviyan-Kermani

VP of Customer Success

Nina, VP of Customer Success, has spent the past 7 years leading customer success and operations teams, most recently at Neon One, a leading software solution for the nonprofit sector. At Neon One, Nina helped grow multimillion-dollar revenue streams as the company grew from 200 customers to over 35,000 across multiple products. Nina loves the opportunity to help customers with powerful tools to do their jobs more efficiently and make a difference in their communities. Prior to her tech career, Nina worked in a variety of social service organizations and still volunteers as a hospital chaplain and with local organizations.

Favorite grocery store product: Cheese, particularly feta!

Li Qiu

VP Product

Since graduating from Carnegie Mellon in 2000, Li has been working in software development and living in the New York City area. Along the way, he has learned that, rare is the individual who can achieve greatness on their own. To consistently build bigger and better things, you need teams of talented and motivated people – not just engineers, but across all business functions, internal and external. This is what he looked for – and found – when he interviewed with Crisp. Prior to joining Crisp, Li was CTO of InCircle Analytics and Senior Director of Engineering at Tapad.

He claims that he is mostly sedentary, reading or playing games, but he does go out for the occasional run or bike ride. 

Favorite grocery store item: The food I am never tired of is cucumbers, the crispier the better. 

Eric Sheffield

VP Client Engagement

Eric is an industry veteran who brings 25+ years of experience partnering with CPG manufacturers, retailers and sales agencies to drive revenue while increasing performance of, and returns on, their investments in people, data and technology. His CPG career has been in client engagement and general management for large data/analytics and custom research firms, and some smaller consulting/training companies.

His business passions are in  teaching and coaching, specifically helping people to better understand the data and technology at their disposal to derive impactful insights and build actionable plans, and enabling them to  tell impactful business stories.

Personally, he and his family are avid travelers and are always working on their next global adventure!

The Crisp platform keeps the data flowing so you’re always data ready.

Crisp ingests a live-feed of data from 80% of the top retailers and distributors, arming the retail industry with real-time data that is normalized, reliable, and ready to use — anywhere you want to use it.

Brands that love us. And the feeling is mutual 😉

+ Many More!

  • Crisp is one of the first things I open up on the computer each morning. It’s our mission control.
    Bruce Weyman
    Bruce Weyman

    Sales Director, Split Nutrition

  • With Crisp, we have 
the data access of a much larger company.
    James Fayal
    James Fayal

    CEO, Zest Tea

  • Once you’re on Crisp, there’s no way you want to leave it. It’s lifeblood at this point for a business.
    Steve Hanley
    Steve Hanley

    CEO, RX Sugar

Our investors value world-defining change.

Firstmark Capital

An early-stage VC firm based in New York, Firstmark has backed iconic companies including Shopify, Pinterest, and Airbnb.

3L Capital

3L is a multi-stage growth equity firm that invests across tech-enabled consumer and enterprise businesses, including GoPuff, ChowNow, and Daily Harvest.

Spring Capital

An early stage venture firm based in New York, Spring Capital invests in technology startups with global potential.

Celebrate good times!

We’ve won awards for leading innovation across the supply chain (and building a great place to work).