CPO/Founder

Before co-founding Crisp, Dag also co-founded Tapad, where he served as CTO. Dag oversaw Tapad’s notable breakthroughs in delivering targeted advertising across platforms. Prior to Tapad, Dag was co-founder and CTO of Giant Leap Technologies AS, the premier business mobility solutions provider in the Nordic region. 

Dag began programming at 6-years-old and has a Master’s Degree in Science, Industrial Economics and Technology Management from the Norwegian University of Science and Technology. In his spare time, Dag tinkers with electronics and 3D printing and enjoys fishing with his family on the weekends.

Favorite grocery store product: Bonne Maman Strawberry Preserves

EVP Sales & Partnerships

Len has more than 20 years of experience successfully developing and executing growth initiatives through partnerships across a variety of industries including technology, advertising, and marketing. Prior to joining Crisp, Ostroff was responsible for developing and growing partnerships with over 150 global mobile carriers while serving as Vice President of Carrier Relations at Twilio (NASDAQ: TWLO). He also served as Senior Vice President of Global Supply and Partnerships at Criteo, (NASDAQ: CRTO), a global advertising technology company where he was responsible for $2 billion of digital spend across thousands of websites and apps. Ostroff also led the development of global partnerships and spearheaded business strategies such as the development of a first party data solution that supported Criteo’s 22,000+ clients.

Favorite grocery store product: Double Stuffed Oreos (don’t judge him for it!)

SVP of Marketing

Dana, SVP of Marketing, leads the marketing strategy and team at Crisp, which includes PR, brand marketing, content, and events. Prior to Crisp, she led Corporate Marketing at Taboola and was VP of Marketing at ConvertMedia and AVP of Marketing at Sizmek.

Dana has extensive experience in ad tech marketing and non-profit communications and has led several global corporate branding (and re-branding) initiatives as well as numerous mergers and acquisitions. Originally from Michigan (Go Blue!), Dana lived in Israel for most of her adult life and recently relocated to the Garden State, which she now calls home with her family. 

Favorite grocery store product: Always on a quest for the perfect seedless purple grape!

SVP Finance

Kyle, VP of Finance, brings over 10 years of diversified finance experience creating financial insight and value for company leadership and shareholders. Prior to Crisp, he successfully built and led finance teams from the ground-up for high growth, VC-backed startups, most recently as the first finance hire at Terminal. Before entering the tech sector, Kyle worked at Goldman Sachs, where he served as VP of Finance. 

Favorite grocery store product: Free samples. So yes, he does love Costco.

SVP Engineering

Prior to joining Crisp Jeff most recently served as the Chief Technology Officer at Experian Marketing Services, the AdTech/MarTech arm of Experian plc. As CTO, Jeff oversaw the organization’s overall technology strategy and operations.

Jeff joined Experian as a result of its acquisition of Tapad, Inc. Jeff joined Tapad in 2012 as one of its early software engineers. After its acquisition by Telenor Group in 2016, Jeff moved to Oslo, Norway, to establish Tapad’s second engineering site, later serving as Chief Architect and CTO upon his return to the US. He holds his bachelor’s degree from New York University and his Executive MBA from NYU’s Stern School of Business, specializing in Technology Management and Operations and Leadership and Change Management. He is currently pursuing a Master of Software Engineering degree from Brandeis University.

Favorite grocery store product: Peanut Butter. The bigger the jar, the better!

VP Partnerships & Revenue Operations

Samantha (Sam for short) has led sales organizations for over nine years in the retail and healthcare industries, where she developed and grew sales teams, secured major partnerships, and accelerated revenue growth. Prior to Crisp, Samantha was the Regional Manager at Inmar, a pharmaceutical reverse logistics and solutions provider.

Born and raised in the Pacific Northwest, Samantha lives in Lake Oswego, Oregon with her husband David and their cat Poblano (yes, like the pepper).

Favorite grocery store product: Dark chocolate, anything over 85% is my “sweet” spot!

VP of Customer Success

Nina, VP of Customer Success, has spent the past 7 years leading customer success and operations teams, most recently at Neon One, a leading software solution for the nonprofit sector. At Neon One, Nina helped grow multimillion-dollar revenue streams as the company grew from 200 customers to over 35,000 across multiple products. Nina loves the opportunity to help customers with powerful tools to do their jobs more efficiently and make a difference in their communities. Prior to her tech career, Nina worked in a variety of social service organizations and still volunteers as a hospital chaplain and with local organizations.

Favorite grocery store product: Cheese, particularly feta!

VP Product

Since graduating from Carnegie Mellon in 2000, Li has been working in software development and living in the New York City area. Along the way, he has learned that, rare is the individual who can achieve greatness on their own. To consistently build bigger and better things, you need teams of talented and motivated people – not just engineers, but across all business functions, internal and external. This is what he looked for – and found – when he interviewed with Crisp. Prior to joining Crisp, Li was CTO of InCircle Analytics and Senior Director of Engineering at Tapad.

He claims that he is mostly sedentary, reading or playing games, but he does go out for the occasional run or bike ride. 

Favorite grocery store item: The food I am never tired of is cucumbers, the crispier the better. 

SVP of Sales and General Manager NWA

For nearly two decades Dirk has been collaborating with Retailers and their CPG partners to transform how they activate data and insights at across their ecosystem.  As a trusted partner with leading Retailers and CPG clients at Nielsen, Salesforce and Tredence, Dirk and his team led transformative initiatives across Merchandising, Marketing, Supply Chain and Technology functions. Prior to joining Crisp, he led the Retail Vertical Consulting Practice for Tredence supporting many leading Retailers across North America.

Dirk and his family have called Rogers, AR home since making the move to the area from Chicago in the summer of 2012. 

Favorite grocery store product: tortilla chips, great on their own or the perfect companion to many dips.

Vice President, Account Management

Adam Anderson is a visionary Executive Leader delivering continuous growth by leveraging insights and analytics to fuel innovation, strategic planning, and operational excellence. He is fluent in consumer, market, and industry strategies, with wide-ranging experience driving revenue and profitability.

Prior to Crisp, Adam spent decades leading key initiatives at Walmart, responsible for developing and implementing processes supported by robust analytics. He was also a Vice President at IRI and most recently at Avery Dennison.

Favorite Grocery Food: Graeter’s Sea Salt Caramel Ice Cream.

VP, Technology

Kyle has over 15 years experience in Data Engineering, CPG, and Supply Chain. Throughout his career, he has focused on modernizing systems and processes to provide robust data and insights for informed decision-making.  Working with systems containing trillions of rows of data, he is passionate about leveraging data and technology to drive business success as well as empowering the team and removing roadblocks.

Favorite grocery store product: ice cream… flavor doesn’t matter.

VP, Product

With 20 years in data engineering and analytics, Mike Cario currently serves as VP of Product, where he brings analytical experiences to life. His experience spans a decade in the transportation sector with J.B. Hunt Transport and 10 years in retail and CPG analytics. Beyond work, Mike values time with his wife and three kids, indulges in cycling, golfing, and music, and showcases his grilling skills.

Favorite grocery store product: Grill-able meats, blending his love for cooking with family gatherings.

General Manager, EDI Business Line

Andrea has been working in EDI and related services for over 22 years and she heads up our EDI business line at Crisp. Andrea understands the importance of getting data into the right systems at the right time, to increase efficiencies in the supply chain and reduce errors. She enjoys speaking with clients and learning how they do business and getting integrated solutions setup to fit their needs. Andrea lives in Aurora, Canada with her husband and two children. They love to travel and Andrea’s favorite destination so far has been Iceland, although sitting on the dock at the cottage is pretty nice too!

Favorite grocery store product: coffee and chocolate.

VP People

Joe, VP of People, leads the People team at Crisp which includes all Human Resources functions, internal operations like travel, engagement events & IT support as well as offices & facilities. Prior to Crisp, he led the Learning & Development teams at Amazon (Fulfillment) and The Cheesecake Factory (HQ). Most recently, Joe served as the executive leader of the People & Operations functions for VC-backed, SaaS Startups for the last 10+ years.

As an Industrial-Organizational psychologist, Joe’s constant focus is on people, more specifically the employee experience and how it translates to making Crisp a great place to work. While he is passionate about all aspects of HR, Dr. Bast believes in human potential and people’s ability to learn, grow and change. He believes strongly that Learning is a core part of any organizational initiative or intervention. American-born, Joe now resides in Vancouver, Canada with his wife and two daughters.

Favorite grocery store product: Maple Cream Cookies from Sav-On Foods (only available in Canada)!