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The Crisp Blog

In The News
May 04. 2021

Crisp Named in Fast Company’s 2021 World Changing Ideas Awards

The winners of Fast Company’s 2021 World Changing Ideas Awards were announced today, honoring the businesses, projects, and concepts that pursue innovation for the good of society ...

author: Are Traasdahl

Apr 29. 2021

Connecting marketing with in-store product data maximizes ROAS

By connecting marketing programs with geographic store and inventory data, Crisp is developing tools to help CPG brands meet demand and reduce (ad) waste.

author: Michelle Hood

Crisp Team
Apr 28. 2021

How to reduce waste as a consumer

Crisp’s mission, and a goal of many of our customers, is to reduce food waste. As a Product Manager at Crisp, this is something I think about regularly in the context of food ...

author: Eve Maher

Business Insights
Apr 27. 2021

Purpose-Driven Marketing at Neutrogena: A Conversation with Tyler Rochwerg

Can marketing serve brands and a broader purpose at the same time? According to Tyler Rochwerg of Johnson & Johnson Consumer Health, absolutely. At last week’s Brand ...

author: Are Traasdahl

Product Business Insights
Apr 20. 2021

Crisp is the first CPG-focused platform to join Snowflake’s Data Marketplace

Crisp joins the Snowflake Data Marketplace to enhance data collaboration in retail, leveraging the cloud to help CPG brands optimize their supply chain and reduce waste. 

author: Are Traasdahl

Business Insights
Apr 15. 2021

The data cloud is changing work (for the better)

We have seen the term “the cloud” and read about cloud computing for years now. We’ve shared files, showcased our lives through apps on our phones, and even seen a doctor ...

author: Michelle Hood

Product Business Insights
Apr 08. 2021

A masterclass in retail velocity

Crisp Product Manager Jordon White explains how velocity drives a smart retail strategy, and the analysis CPG brands should master to stand out to buyers.

author: Jordon White

Business Insights
Apr 02. 2021

Tales of a Category Captain

Prior to becoming a Sales Engineer at Crisp, I was a Category Manager at Schwan's and a Vendor Performance Manager at Target, where I gained a valuable perspective on the role of ...

author: Tony Miller

Product Business Insights
Mar 30. 2021

Crisp + NielsenIQ: Empowering CPG brands with real-time market insights

Crisp has joined the NielsenIQ Connect Partner Network to empower food and beverage brands with enhanced market data access and usability.

author: Are Traasdahl

Customer Stories
Mar 15. 2021

At Katz Gluten Free, retail insights are easy as pie

In honor of Pi Day, this month’s Customer Spotlight features Katz Gluten Free, makers of gluten free pies, donuts, cakes, and more.

author: Samantha Johnston