The Crisp Blog

Business Insights
November 22, 2022

Looking for capital? Ampla explains why it pays to use data.

We spoke with our partners at Ampla, a leading financial platform for consumer brands, to learn how CPGs can better leverage data to raise capital and scale their business profitably.

author: Samantha Schend

Business Insights
November 9, 2022

Syndicated and POS data: Getting the full picture

Learn how CPG brands can use syndicated data in conjunction with POS data to fully understand product performance and make smarter business decisions in real time.

author: Tony Miller

Business Insights
October 20, 2022

The 6 data points to keep in your back pocket (and how to get them)

Discover the essential data points every growing brand should have on-hand to be a successful and proactive retail supplier -- without spending your whole day in spreadsheets.

author: Garrett Oden

Business Insights
October 12, 2022

DIY Data Pipelines: Why CPGs Shouldn’t Try This At Home

Automated retail data ingestion can be an impossible task for even the biggest brands to manage and maintain on their own. In this article, we explore what CPGs can do to outsmart this challenge.

author: Ben Donovan Casey Luther

Business Insights
September 26, 2022

How CPG sales teams can plan (and execute) a successful holiday season

From demand planning to execution, Crisp's CPG experts offer everything brands need to know for a successful holiday season (and the common mistakes to avoid).

author: Barry Bradley Tony Miller

Business Insights
August 18, 2022

Store-level marketing: The next big thing in CPG advertising

SVP of Sales Stacy Bohrer shares why CPG marketers have long struggled to align ad budgets with product sales, and how brands can finally bring the digital age to retail marketing.

author: Stacy Bohrer

Business Insights
August 4, 2022

Video: The value of syncing supply chain data with media spend

In this recorded panel at AdWeek’s Commerce Week, Crisp speaks with OMG’s John Schorr about how access to live retail data will change the game in CPG advertising.

author: Samantha Johnston

Business Insights
June 22, 2022

Foodbevy’s words of wisdom for emerging brands

Foodbevy founder Jordan Buckner shares his best advice on the top challenges facing today’s CPG brands, and why he encourages all founders to embrace data.

author: Samantha Johnston

Business Insights
May 6, 2022

How emerging brands can emerge quicker with data

Crisp’s VP of Sales shares advice from our recent workshop with EmergeCPG to help brands use data to drive growth, which is just as important -- if not more important -- in the early years.

author: Samantha Schend

Business Insights
March 24, 2022

How to use data for effective retail marketing

We surveyed CPG teams using Crisp (and consulted our in-house product expert Jordon White) for tips on data-driven retail marketing that makes a measurable impact.

author: Beth Kaiserman

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