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The Crisp Blog

Business Insights
Jul 15. 2021

Retailers: Does your data sharing need an upgrade?

When you work in grocery retail, you have a lot on your plate. When I was on the Vendor Performance team at Target, I oversaw hundreds of suppliers, and was responsible for making ...

author: Tony Miller

Business Insights
Jun 03. 2021

How challenger brands can win with data

At Crisp, we love challenger brands: the emerging companies that question the status quo, create new categories, and innovate in unexpected ways. But it can be hard to compete ...

author: Samantha Johnston

Business Insights Crisp Team
May 21. 2021

Building strong links in the retail chain at Shoptalk Meetup for Women

Crisp’s VP of Business Development & Partnerships, Emily Spence, recaps last week’s Shoptalk Meetup for Women and outlines the importance of collaboration in the retail industry.

author: Emily Spence

Business Insights
Apr 27. 2021

Purpose-Driven Marketing at Neutrogena: A Conversation with Tyler Rochwerg

Can marketing serve brands and a broader purpose at the same time? According to Tyler Rochwerg of Johnson & Johnson Consumer Health, absolutely. At last week’s Brand Innovators ...

author: Are Traasdahl

Product Business Insights
Apr 20. 2021

Crisp is the first CPG-focused platform to join Snowflake’s Data Marketplace

Crisp joins the Snowflake Data Marketplace to enhance data collaboration in retail, leveraging the cloud to help CPG brands optimize their supply chain and reduce waste. 

author: Are Traasdahl

Business Insights
Apr 15. 2021

The data cloud is changing work (for the better)

We have seen the term “the cloud” and read about cloud computing for years now. We’ve shared files, showcased our lives through apps on our phones, and even seen a doctor ...

author: Michelle Hood

Product Business Insights
Apr 08. 2021

A masterclass in retail velocity

Crisp Product Manager Jordon White explains how velocity drives a smart retail strategy, and the analysis CPG brands should master to stand out to buyers.

author: Jordon White

Business Insights
Apr 02. 2021

Tales of a Category Captain

Prior to becoming a Sales Engineer at Crisp, I was a Category Manager at Schwan's and a Vendor Performance Manager at Target, where I gained a valuable perspective on the role of ...

author: Tony Miller

Product Business Insights
Mar 30. 2021

Crisp + NielsenIQ: Empowering CPG brands with real-time market insights

Crisp has joined the NielsenIQ Connect Partner Network to empower food and beverage brands with enhanced market data access and usability.

author: Are Traasdahl

Business Insights
Mar 11. 2021

How Lean CPG Teams Can Work Smarter, Not Harder

Retail food sales are still going strong as the pandemic lingers, but CPG brands often face challenges capturing this growth: it’s hard to know what to spend on, where to focus, ...

author: Maya Blackburn