The Crisp Blog

Business Insights
April 2, 2021

Tales of a Category Captain

Prior to becoming a Sales Engineer at Crisp, I was a Category Manager at Schwan’s and a Vendor Performance Manager at Target, where I gained a valuable perspective on the role of category management in helping both brands and retailers succeed. Here, I’ll break down the role of Category Captain and share how brands of...

author: Tony Miller

Business Insights Product
March 30, 2021

Crisp + NielsenIQ: Empowering CPG brands with real-time market insights

Crisp has joined the NielsenIQ Connect Partner Network to empower food and beverage brands with enhanced market data access and usability.

author: Are Traasdahl

Business Insights
March 11, 2021

How Lean CPG Teams Can Work Smarter, Not Harder

Retail food sales are still going strong as the pandemic lingers, but CPG brands often face challenges capturing this growth: it’s hard to know what to spend on, where to focus, or how to keep up with the rapid changes brought on by the past year.  Many CPG companies are still operating remotely and with...

author: Maya Blackburn

Business Insights
February 11, 2021

How brands can be data-ready to ace a line review

Line reviews come in many shapes and sizes. Whether your merchant is reviewing product mix and performance for a modular reset in their brick-and-mortar stores, or analyzing product placements on their online shelves, they rely on their suppliers to build strong category strategies. While process and timing might vary by the retail customer, you can...

author: Michelle Hood

Business Insights
February 4, 2021

When should you pull a product?

No one wants to pull a product because it’s been underperforming, but sometimes it has to be done. 

author: Samantha Johnston

Business Insights COVID-19
January 21, 2021

What does the 2021 retail outlook mean for food brands?

If you’re following the food industry, you’ve probably seen your share of predictions and trends for 2021. It’s a year we’re all eager to understand, as COVID-19 has brought both temporary disruptions and long-term transformation to the retail market. But as a growing food brand, what does the 2021 outlook actually mean for your business?...

author: Jordon White

Business Insights
January 15, 2021

How to succeed at virtual trade shows

Trade shows have always been an important way for growing food and beverage brands to network with retail buyers. But due to the pandemic, this year’s events have moved into the virtual realm. The Specialty Food Association kicks off Specialty Food LIVE! on January 19th in lieu of the Fancy Food Show, and NRF 2021...

author: Samantha Johnston

Business Insights
January 6, 2021

Data 101 for sales leaders at growing food brands

Good news for sales leaders: New tools are emerging that put the power to analyze and share data in your hands. Now you can pull reports from multiple sources inside and outside of your company, link them together, and get insights quickly. These tools also make it easy to slice and dice data into a...

author: Samantha Johnston

Business Insights
December 21, 2020

Beyond POS: The data CPG brands need for retail success

For small and medium-sized food producers, POS is the holy grail of metrics. After all, no sales — no business. But what are you missing when all your analysis time is spent diving into POS numbers?

author: Samantha Johnston

Business Insights
December 17, 2020

White Paper: The Guide to Programmatic Commerce in Retail

The responsiveness of the food supply chain in the face of COVID-19’s swift and profound upheaval has been remarkable. But the experience also served as a clarion call to leverage the power of data, technology, and collaboration to better foresee and adapt to changing consumption patterns and supply chain disruptions. Through digital transformation, the retail...

author: Dana Miller

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