Crisp Acquires Both Lumidata and SetSight to Unify Retail Data, Enabling CPG Brand Growth with Target. Full announcement here.

The Crisp Blog

Business Insights
September 26, 2022

How CPG sales teams can plan (and execute) a successful holiday season

From demand planning to execution, Crisp's CPG experts offer everything brands need to know for a successful holiday season (and the common mistakes to avoid).

author: Barry Bradley Tony Miller

Business Insights
August 18, 2022

Store-level marketing: The next big thing in CPG advertising

SVP of Sales Stacy Bohrer shares why CPG marketers have long struggled to align ad budgets with product sales, and how brands can finally bring the digital age to retail marketing.

author: Stacy Bohrer

Business Insights
August 4, 2022

Video: The value of syncing supply chain data with media spend

In this recorded panel at AdWeek’s Commerce Week, Crisp speaks with OMG’s John Schorr about how access to live retail data will change the game in CPG advertising.

author: Samantha Johnston

Business Insights
June 22, 2022

Foodbevy’s words of wisdom for emerging brands

Foodbevy founder Jordan Buckner shares his best advice on the top challenges facing today’s CPG brands, and why he encourages all founders to embrace data.

author: Samantha Johnston

Business Insights
May 6, 2022

How emerging brands can emerge quicker with data

Crisp’s VP of Sales shares advice from our recent workshop with EmergeCPG to help brands use data to drive growth, which is just as important -- if not more important -- in the early years.

author: Samantha Schend

Business Insights
March 24, 2022

How to use data for effective retail marketing

We surveyed CPG teams using Crisp (and consulted our in-house product expert Jordon White) for tips on data-driven retail marketing that makes a measurable impact.

author: Beth Kaiserman

Business Insights
January 31, 2022

How to take the manic out of Mondays

Crisp Sales Engineer Tony Miller shares how CPG sales teams can incorporate data and insights into their weekly routine – and make Mondays a whole lot better.

author: Tony Miller

Business Insights
December 15, 2021

The four steps to supply chain readiness

Crisp’s Head of Supply Chain Barry Bradley gives brands a step-by-step guide to running a data-driven operations team.

author: Barry Bradley

Business Insights
December 9, 2021

Sales and Operations Planning: Everything You Need to Know

Crisp's retail industry experts offer a step-by-step guide to planning that aligns teams across CPG to accomplish their goals.

author: Barry Bradley Tony Miller

Business Insights
November 8, 2021

How to spot voids and protect distribution with Crisp

Crisp Product Manager Jordon White outlines the importance of proactively addressing voids in retail sales, and offers tips to quickly spot voids and take action.

author: Jordon White

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