Beyond POS: The data CPG brands need for retail success
For small and medium-sized food producers, POS is the holy grail of metrics. After all, no sales — no business. But what are you missing when all your analysis time is spent diving into POS numbers?
White Paper: The Guide to Programmatic Commerce in Retail
The responsiveness of the food supply chain in the face of COVID-19’s swift and profound upheaval has been remarkable. But the experience also served as a clarion call to leverage the power of data, technology, and collaboration to better foresee and adapt to changing consumption patterns and supply chain disruptions. Through digital transformation, the retail...
The world’s first programmatic commerce platform for online and in-store retail
2020 has been a chaotic and turbulent year for the food industry in particular. The COVID-19 pandemic was a shock to the food supply chain, forcing companies within it to move from gradual evolution to overnight transformation amidst rapid changes to product availability and consumer behavior. While businesses scrambled to achieve 10 years’ worth of...
Webinar: Insider Tips to Succeed with Grocery Retailers
Success as a food brand hinges on landing partnerships with major retailers and growing your presence on the shelves. But for many emerging brands, it’s hard to crack the code on becoming your retail buyer’s favorite supplier. In our newest webinar, I sat down with Crisp’s own Product Manager Jordon White for insider tips from...
Food Producers: Is Your Data Telling the Right Story?
In previous blog posts about how food businesses can be a successful partner to retail buyers, we’ve discussed how important it is to share data that only you have with your customers in the food supply chain. Our goal at Crisp is to help food manufacturers be the partner of choice. However, while your data...
A Predictive Edge: How Multi-Dimensional Analysis Drives Retail Growth
Understanding which products are likely to appear in a shopper’s cart is a valuable advantage for retailers. The possibilities are vast – that is, as good as your ability to gather and analyze product and buyer data. Crisp uses machine learning and historical data to help retailers predict product demand on a vast and complex...
8 Ways Food Suppliers Can Become a Better Partner to Retail Buyers
As a busy food supplier, you may feel that your biggest concern is delivering your product on time and as ordered. But taking the time to build a positive relationship with retail buyers is just as important. After all, without these connections you wouldn’t have anyone to supply food to.
Bolster Your CPG Supply Chain for the Next Generation of Consumers
Twenty years ago, the world was in a panic because society didn’t think computers were smart enough to count from 1999 to 2000. Seven years later, full fledged computers were small enough to fit in our pockets, and e-commerce shifted from a niche practice reserved for futurists to the mainstream. Then came online advertising, consumer...
7 CPG Industry Trends
2020 has been quite the whirlwind of shattered assumptions and unexpected disruption across the global economy. From travel to restaurants and everything in-between, the world is adjusting to a laundry list of “new normals” as this year proves to be one full of challenges and transformations.
Taming the Bullwhip: Driving Supply Chain Efficiency
Best-in-class demand forecasting : Is consumption-driven, Incorporates comprehensive data inputs, and Leverages technology and artificial intelligence. What’s the result of the above elements? The ability to generate timely, dynamic statistical demand forecasts at a level of precision that builds confidence across the organization. In fact, consistently generating a high-quality, high-confidence, high-accuracy demand forecast is a...