The Crisp Blog

When you work in grocery retail, you have a lot on your plate. When I was on the Vendor Performance team at Target, I oversaw hundreds of suppliers, and was responsible for making …

Part of our Product Update series, a monthly roundup of the latest updates to the Crisp data platform.

Can marketing serve brands and a broader purpose at the same time? According to Tyler Rochwerg of Johnson & Johnson Consumer Health, absolutely. At last week’s Brand Innovators Summit on Purpose-Driven Marketing, I sat down with Tyler to discuss his role with Neutrogena Studios developing innovative content on behalf of a major brand. Marketing is storytelling

Crisp joins the Snowflake Data Marketplace to enhance data collaboration in retail, leveraging the cloud to help CPG brands optimize their supply chain and reduce waste. 

We have seen the term “the cloud” and read about cloud computing for years now. We’ve shared files, showcased our lives through apps on our phones, and even seen a doctor virtually, all enabled by the cloud. But what does the cloud mean for the retail world, and more specifically, our work at CPG brands?

Crisp Product Manager Jordon White explains how velocity drives a smart retail strategy, and the analysis CPG brands should master to stand out to buyers.

Prior to becoming a Sales Engineer at Crisp, I was a Category Manager at Schwan’s and a Vendor Performance Manager at Target, where I gained a valuable perspective on the role of category management in helping both brands and retailers succeed. Here, I’ll break down the role of Category Captain and share how brands of...

Crisp has joined the NielsenIQ Connect Partner Network to empower food and beverage brands with enhanced market data access and usability.

Line reviews come in many shapes and sizes. Whether your merchant is reviewing product mix and performance for a modular reset in their brick-and-mortar stores, or analyzing product placements on their online shelves, they rely on their suppliers to build strong category strategies. While process and timing might vary by the retail customer, you can...

No one wants to pull a product because it’s been underperforming, but sometimes it has to be done.