The Crisp Blog

Crisp has joined the NielsenIQ Connect Partner Network to empower food and beverage brands with enhanced market data access and usability.

If you’re following the food industry, you’ve probably seen your share of predictions and trends for 2021. It’s a year we’re all eager to understand, as COVID-19 has brought both temporary disruptions and long-term transformation to the retail market. But as a growing food brand, what does the 2021 outlook actually mean for your business?...

For small and medium-sized food producers, POS is the holy grail of metrics. After all, no sales — no business. But what are you missing when all your analysis time is spent diving into POS numbers?

The responsiveness of the food supply chain in the face of COVID-19’s swift and profound upheaval has been remarkable. But the experience also served as a clarion call to leverage the power of data, technology, and collaboration to better foresee and adapt to changing consumption patterns and supply chain disruptions. Through digital transformation, the retail...

2020 has been a chaotic and turbulent year for the food industry in particular. The COVID-19 pandemic was a shock to the food supply chain, forcing companies within it to move from gradual evolution to overnight transformation amidst rapid changes to product availability and consumer behavior. While businesses scrambled to achieve 10 years’ worth of...

In previous blog posts about how food businesses can be a successful partner to retail buyers, we’ve discussed how important it is to share data that only you have with your customers in the food supply chain. Our goal at Crisp is to help food manufacturers be the partner of choice. However, while your data...

Understanding which products are likely to appear in a shopper’s cart is a valuable advantage for retailers. The possibilities are vast – that is, as good as your ability to gather and analyze product and buyer data. Crisp uses machine learning and historical data to help retailers predict product demand on a vast and complex...

2020 has been quite the whirlwind of shattered assumptions and unexpected disruption across the global economy. From travel to restaurants and everything in-between, the world is adjusting to a laundry list of “new normals” as this year proves to be one full of challenges and transformations.

Best-in-class demand forecasting : What’s the result of the above elements? The ability to generate timely, dynamic statistical demand forecasts at a level of precision that builds confidence across the organization. In fact, consistently generating a high-quality, high-confidence, high-accuracy demand forecast is a critical first step in improving total company performance. Why? Because the demand...

When Dag and I started Crisp, our first step was to make a list of everything that did NOT work in our last company, Tapad. Tapad grew into a successful company with a great exit, but there are many things we, in hindsight, wish we had done differently. This blog post is about time. Whether...