The Crisp Blog

SVP of Sales Stacy Bohrer explains why CPG marketers are constantly searching for better data, and their biggest opportunity yet to build precise, data-driven ad programs.

Crisp Product Manager Jordon White shares tips for CPG sales teams to monitor retail chargebacks, minimize deductions, and make trade spend work for you.

Humberto Cruz from CircleUp Credit shares need-to-know financial strategies, metrics to track success, and advice on securing credit or equity capital.

Crisp’s new go-to guide for marketers updates the classic "5Ps" for an omnichannel world.

Crisp Product Manager Michelle Hood demystifies data science to help CPG teams answer key questions and make more informed business decisions.

When you work in grocery retail, you have a lot on your plate. When I was on the Vendor Performance team at Target, I oversaw hundreds of suppliers, and was responsible for making …

Part of our Product Update series, a monthly roundup of the latest updates to the Crisp data platform.

Crisp’s VP of Business Development & Partnerships, Emily Spence, recaps last week’s Shoptalk Meetup for Women and outlines the importance of collaboration in the retail industry.

Can marketing serve brands and a broader purpose at the same time? According to Tyler Rochwerg of Johnson & Johnson Consumer Health, absolutely. At last week’s Brand Innovators Summit on Purpose-Driven Marketing, I sat down with Tyler to discuss his role with Neutrogena Studios developing innovative content on behalf of a major brand. Marketing is storytelling

Crisp joins the Snowflake Data Marketplace to enhance data collaboration in retail, leveraging the cloud to help CPG brands optimize their supply chain and reduce waste.