The Crisp Blog

Crisp's retail industry experts offer a step-by-step guide to planning that aligns teams across CPG to accomplish their goals.

SVP of Sales Stacy Bohrer explains why CPG marketers are constantly searching for better data, and their biggest opportunity yet to build precise, data-driven ad programs.

Humberto Cruz from CircleUp Credit shares need-to-know financial strategies, metrics to track success, and advice on securing credit or equity capital.

Crisp’s new go-to guide for marketers updates the classic "5Ps" for an omnichannel world.

Crisp Product Manager Michelle Hood demystifies data science to help CPG teams answer key questions and make more informed business decisions.

When you work in grocery retail, you have a lot on your plate. When I was on the Vendor Performance team at Target, I oversaw hundreds of suppliers, and was responsible for making …

Part of our Product Update series, a monthly roundup of the latest updates to the Crisp data platform.

Can marketing serve brands and a broader purpose at the same time? According to Tyler Rochwerg of Johnson & Johnson Consumer Health, absolutely. At last week’s Brand Innovators Summit on Purpose-Driven Marketing, I sat down with Tyler to discuss his role with Neutrogena Studios developing innovative content on behalf of a major brand. Marketing is storytelling

Crisp joins the Snowflake Data Marketplace to enhance data collaboration in retail, leveraging the cloud to help CPG brands optimize their supply chain and reduce waste. 

We have seen the term “the cloud” and read about cloud computing for years now. We’ve shared files, showcased our lives through apps on our phones, and even seen a doctor virtually, all enabled by the cloud. But what does the cloud mean for the retail world, and more specifically, our work at CPG brands?