Latest News and Updates

When introducing a brand new product to the market, you need to know your customer and the numbers inside and out. We sat down with SkinTe’s Head of Sales and Marketing, C.J. Roberts, to talk about growth, partnerships, and how he uses data to make big decisions with Crisp. Read the full article in Retail… Read more »

By Are Traasdahl – The good news is that 2022 should offer some improvements for food supply chains over 2021. But don’t expect a return to “normal.” We’re in a “new normal” where instability reigns. Here are five considerations as CPG brands look to the next year.  Read more »

A sports nutritionist and a chef-cyclist sit down to dinner—it’s not the beginning of a joke, it’s how Split Nutrition was born. After spending a year developing a high-quality product free of preservatives and additives, Split Nutrition was ready to hit retail shelves in late 2018. Click here to read the full case study in… Read more »

by Are Traasdahl – For nearly two years, consumer goods marketing teams have been reacting to consumer behavioral changes. Data and forecasts built in 2019 went out the window as every entity from field to fork tried desperately just to keep up. And we’re nowhere near a return to normal. So, with 2022 right around the… Read more »

Click here for the full article in AdExchanger. Read more »

Davies brings deep marketing tech product development expertise and CPG and retail connections to broaden supply chain data collaboration. Read the full article here. Read more »

Crisp is proud to announce that Gareth Davies has joined as Chief Product Officer. Read the full article in the San Francisco Business Times here. Read more »

Davies brings deep marketing tech product development expertise and CPG and retail connections to broaden supply chain data collaboration. Read the full article in Marketing Dive here. Read more »

The 5Ps of marketing have changed dramatically. Are Traasdahl from Crisp, shares tips on how brands can gain a competitive advantage in the omnichannel marketing space. Read the full article here. Read more »

Are Traasdahl fro Crisp breaks down the 5Ps of Marketing through the lens of programmatic commerce here. Read more »