May 13, 2021
Supply Chain Brain: With Programmatic Commerce, Consumers Drive the Supply Chain
As consumer shopping journeys and purchase preferences continue to shift, consumer packaged goods (CPG) companies that can respond quickly to trends have a distinct advantage. This was never more apparent than during the pandemic, as more agile brands were able to evolve with changing shopping behaviors rather than react to them and miss out on sales opportunities. Read the full article by Crisp CEO Are Traasdahl here.
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