Clorox powers distribution with clean data in UNFI Insights powered by Crisp
Clorox’s shelf presence is fortified by clean, reliable data. The teams at Crossmark rely on UNFI Insights powered by Crisp to keep every SKU and shipment in view.
Situation
Broad portfolio, narrow visibility
United Natural Foods, Inc. (UNFI) is a key distribution partner for The Clorox Company, whose portfolio spans household staples like Clorox®, Pine-Sol®, Glad®, Kingsford®, Burt’s Bees®, Hidden Valley®, and more. With thousands of SKUs moving through national chains, regional banners, and independent stores, the Crossmark team managing Clorox’s sales needed retailer-specific visibility that syndicated reports couldn’t provide. Market-level data arrived late and lacked the granularity to catch distribution gaps, validate store-level execution, or prepare confidently for business reviews.
Solution
Clean data, spotless execution
As one of the earliest adopters of Crisp’s UNFI reporting solution, the Crossmark team has spent four years building an operational rhythm around UNFI Insights powered by Crisp. Account Managers Alyssa Peterson (cleaning, laundry, pet) and Brad Adkins (food, kitchen) use the platform daily as their go-to source of business intelligence – preferred over internal tools and syndicated reports.
Daily work inside UNFI Insights yields clarity across the Clorox portfolio. Year-over-year reports track sales momentum and flag distribution gaps before they become out-of-stocks. DC- and store-level validation confirms the product is moving where it should. Retailer business reviews start in the platform, with total Clorox performance and top sellers by brand, informing where to focus promotional investment. The team also evaluates promotional ROI in near real time, referencing historical data to pressure-test new opportunities before committing spend.
Results that shine
- 174% year-over-year growth at Raley’s
- Multi-category performance management
- Promotional ROI evaluation
- Real-time DC and store-level validation
Favorite insight:
Year-Over-Year Insights
The team monitors sales momentum, tracks distribution changes, and flags gaps across Clorox’s extensive multi-category portfolio to keep staple products consistently available.
Always be Data Ready with Crisp
Crisp allows food brands and retailers to stay ahead of rapidly evolving consumer behavior, identify potential supply chain disruptions, track inventory and product performance. It’s easy and quick to get started so you can be Data Ready.