#1 on Amazon and in-stores, Made By Gather stirs up retail wins with Crisp
Made By Gather’s retail breakout: with one brand seeing 1,450% growth and counting, driven by real-time data with Crisp.
Situation
Innovation meets data foundation
Emma Todd, Data Operations Manager for Made By Gather, joined the organization in 2023 with a background in mathematics, finance, and enterprise analytics. Her goal was to build a robust data infrastructure to support the company’s ambitious retail growth and bring more of their high-demand products to market.
Before Crisp, collecting retail data and surfacing insights required hours of manual consolidation in the company’s Snowflake environment. By the time reports were analyzed, the insights were already outdated, and portal updates often led to broken pipelines and costly errors.
“Our team needed a data foundation we could trust, one that worked as fast as our business moves,” Emma reflected.
Crisp stood out as the ideal solution, not only improving reporting efficiency across retailers including Target, Amazon, Costco, and others, by integrating directly with Made By Gather’s Snowflake instance, but also for the way it harmonized data from every source. Streamlined attribution and hierarchies made it possible for teams to analyze performance both holistically and granularly, down to the individual SKU- and store-level.
Solution
Turning up the heat on performance
For Made By Gather, point-of-sale (POS) data extraction formerly took over 6 hours weekly, with accessibility and accuracy issues. Now, it takes the team less than 1 hour to refresh all reports, with historical accuracy guaranteed.
“Crisp provides an accurate, reliable data foundation that we can lean on daily to make our forecasting, sales, and marketing decisions,” Emma describes.
Made By Gather has established the power of daily data in its operations and is now building on that foundation with the addition of a Data Scientist to further advance its analytics strategy. With clean, AI-ready data in Snowflake, they’re eager to explore opportunities for deeper automation and predictive analytics.
Sizzling results:
- Grew bells Fits-anywhere™ line 1,450% YOY at Target
- Became #1 toaster and griddle brand in America
- 95%+ Amazon in-stock rate
- Launched 100s of new SKUs
Favorite insight:
Real-Time Inventory
Strong retail partnerships stem from supplier excellence, which is why the team optimizes product flow and even powers advanced forecasting with live inventory data.
Always be Data Ready with Crisp
Crisp allows food brands and retailers to stay ahead of rapidly evolving consumer behavior, identify potential supply chain disruptions, track inventory and product performance. It’s easy and quick to get started so you can be Data Ready.