Customer Desk
CPG and Manufacturers
For CPGs and Manufacturers
The vertical AI platform CPG brands trust to run retail.
One platform for every supplier function. Crisp Halo gives CPG teams a shared data foundation and purpose-built solutions for customer, HQ, category, and commercial teams.
Solutions to run every CPG function
Each desk is built for a specific function, with the expertise, workflows, and AI capabilities your team actually needs.
Quick links:
Shine in your top retail accounts
This is for teams who live inside a single retailer’s world and need to speak its language. Give customer teams a real-time read on every account, with purpose-built solutions for top retailers.
Results include
- 20% category sales growth – Coty
- 1,450% Target brand growth – Made By Gather
Core Capabilities - Explore All
Ask Crisp Halo your toughest questions
Example prompts:
Ask About:
- OTIF
- In-stock %
- Online orders
- In-store purchasability
Turning purchasability into a supplier reliability signal retailers trust
“You could spend days, weeks, months on analysis of data and still not get the level of visibility we have in Crisp."
Central Desk
CPG and Manufacturers
Real-time visibility across your portfolio
A single operating view for HQ teams, including sales and supply chain teams. For those who need to spot issues early and make decisions quickly without waiting on manual reports.
Results include
- $1M recovered in OOS – Safe Catch
- 174% growth at Raley’s – The Clorox Company
Core Capabilities - Explore All
Ask Crisp Halo your toughest questions
Example prompts:
Ask About:
- Product portfolio
- DC and store inventory
- Sales heatmap
- Demand planning
CPG supply chains stay moving with these five AI Agent use cases
“We’ve been using Crisp AI as part of our sales analytics workflow – with much faster answers than digging through reports manually.”
Category Desk
CPG and Manufacturers
Make shelf decisions that land cleanly in stores
Built for category managers and space planning teams. The Category Desk combines planogram data, POS performance, and retailer fixturing rules to optimize – all in one place.
Results include
- 2X faster planogram production – Danone
- 176 hours saved per reset – The Hershey Company
Core Capabilities - Explore All
Ask Crisp Halo your toughest questions
Example prompts:
Ask About:
- Assortments
- Pricing
- Omnichannel optimization
- Planogram updates
How category teams can create The Ever-Perfect Shelf
“Intelligent space management with solutions like Crisp helps us respond to the real-time trends shaping the market today, and gives us the context we need to conceptualize and plan the aisle of tomorrow.”
Commercial Desk
CPG and Manufacturers
Turn joint plans into living commercial decisions
Understand the effects of promotion, price, distribution, and range on overall demand. Built for trade marketing, RGM, and commercial planning teams to model scenarios and course-correct.
Results include
- 60% seasonal sales growth – J.M. Smucker
- 80% in-store sales increase with TikTok – poppi
Core Capabilities - Explore All
Ask Crisp Halo your toughest questions
Example prompts:
Ask About:
- Promotional performance
- TPRs
- Strategic rollouts
- What-if scenarios
Data and AI-driven revenue growth secrets for retail
“For seasonal performers like Burt’s Bees, we can propose strategic assortments based on localized insights, then see what’s working in real time as demand spikes.”
Why CPG teams need AI that knows retail
General-purpose AI tools don’t understand the nuances of retail. Crisp Agentic tools are built on a retail-specific data foundation – and knows what retailer fiscal calendars, walk-in purchasability, and OOS root causes all mean. Every AI recommendation, automated workflow, and presentation traces back to data your team can trust. Learn more about our vertical AI approach.
- Conversational analysis
- Workflow automation
- Scheduled reporting
- Custom apps
Interested in professional services?
Need something tailored to your team? Crisp offers customized solutions, consulting engagements, and accelerated product deployments on top of the Crisp Halo platform.
Frequently asked questions about Crisp for CPGs
What is a Crisp solution Desk and how do I know which one is right for my team?
A solution desk is a purpose-built workspace for a specific CPG function, with the data models, AI capabilities, and workflows tailored to that team’s role. Most enterprise CPGs use more than one, and they all share the same data foundation. Talk to our team to find the right fit.
- Customer Desk is for teams that own specific retailer accounts.
- Central Desk is for HQ teams that need a cross-retailer view.
- Category Desk is for shelf and space planning.
- Commercial Desk is for trade, pricing, and JBP.
How does Crisp connect to my retailer data?
Crisp can directly connect to your retailer and distributor data, ingesting POS, inventory, planogram, and shipment data daily. Your team can also bring internal data sets seamlessly. Learn more at gocrisp.com/data-integrations.
Does Crisp support retailer data specifically?
Yes. The Customer Desk includes dedicated semantic models for the top retailers with built-in hierarchies, calendars, and restatements specific to each retailer. Additional retailer-specific models are available through the Central Desk.
Can I start with one desk and add more later?
Yes. Crisp is built to land with a single team and expand across functions. Each desk connects to the same underlying data, so adding a new one doesn’t require re-implementation.
Get started with your Desk now
See how Crisp helps your business. Pick a desk (or three!) and we’ll walk you through it.