Turning purchasability into a supplier reliability signal retailers trust

Are your items consistently available when and where shoppers look for them? Down to the SKU- and store-level, get instant answers – and leverage AI for alerts and optimization.

Retailers now evaluate suppliers not only on whether inventory exists in their systems, but whether items are reliably buyable in the moments that matter on the shelf and across every digital fulfillment method. 

This availability is reflected in the metrics known as Walk-In Purchasability (WIP%) – also known as On-Shelf Availability (OSA) – or Digital Purchasability, or Digital Transactability depending on the retail leader. 

Not only having access to these crucial daily performance indicators, but having the ability to act on them, helps CPGs maximize sales potential at every touchpoint and prove their ability to deliver on supplier excellence. We designed Crisp Retail Analytics (CRA) in order to provide suppliers with actionable insights to facilitate collaboration with their retail partners. 

Clean and harmonized purchasability reports in the data environment your enterprise runs on, along with other key performance data for sales, category, supply chain, IT and other teams, enables faster cross-functional decisions and even AI-driven alerts and action. 

This is where purchasability shifts from a diagnostic metric to an operational lever teams can actively manage.

Not only having access to these crucial daily performance indicators, but having the ability to act on them, helps CPGs maximize sales potential at every touchpoint and prove their ability to deliver on supplier excellence.

Defining purchasability – and why retailers measure you against it

Retailers evaluate suppliers on a simple question: Can a shopper actually buy your product when and how they intend to? This expectation spans physical and digital execution. In order to be fully ‘purchasable’, a product must:

1. Be present and findable on the shelf
2. Be assigned to the right planogram or aisle
3. Appear with correct imagery, content, and attribution
4. Be available for every relevant fulfillment path (pickup, delivery)

Any breakdown along this chain results in immediate sales loss and erodes trust with retail partners and consumers, who are presented with a multitude of alternative purchasing decisions.

Crisp gives suppliers a real-time, item-level view of WIP% and Digital Purchasability so teams can quickly understand where execution is slipping, whether due to phantom inventory, publishing errors, inaccurate availability, incorrect fulfillment, or store-level merchandising issues.

The metrics act as a unified reliability score for enabling cross-functional alignment around the true customer experience day by day.

Crisp gives suppliers a real-time, item-level view of WIP% and Digital Purchasability so teams can quickly understand where execution is slipping, whether due to phantom inventory, publishing errors, inaccurate availability, incorrect fulfillment, or store-level merchandising issues.

Why Zero Sales and Phantom Inventory matter for execution teams

Behind every drop in purchasability is a root cause. Crisp surfaces the two most common failure signals:

• Zero Sales – Flags stores where items should be selling (based on peer-store comparisons) but aren’t. These gaps indicate issues such as misplaced product, incorrect planogram execution, or early-stage out-of-stocks.
  
• Phantom Inventory – Reveals when store systems show inventory on hand, but sales have effectively stopped. Phantom Inventory signals shrink, scanning errors, or product stranded in the wrong aisle, all of which require immediate store-level intervention.

In Crisp, these signals are refreshed daily across retailers, giving Sales and Category teams fast visibility into emerging risks, and giving Supply Chain teams better inputs for replenishment, allocation, and DC-to-store flow. Crisp’s AI Agents use these signals to automatically detect patterns, rank store severity, and propose next actions.

In Crisp, purchasability and OSA% reports are refreshed daily across retailers, giving Sales and Category teams fast visibility into emerging risks, and giving Supply Chain teams better inputs for replenishment, allocation, and DC-to-store flow.

Walk-In Purchasability (WIP%): The most direct measure of shelf execution

WIP% (sometimes known as On-Shelf Availability or OSA) reflects the shopper’s in-store experience: Can a customer find the item where they expect it, in the moment they want it? It captures availability for shoppers in the aisle and for digital orders picked in store.

Crisp provides retailer-specific WIP% metrics – including Target’s curated signals – such as:

• Walk-In Purchasability %
• WIP% Goal 
• Week-Over-Week Changes

Additionally, Crisp adds what raw retailer metrics cannot provide:

• SKU and store-level granularity across dozens of other retailers
• Automated anomaly detection to understand why WIP% is falling
• Root cause analysis
• Prioritization tools to identify the largest revenue impacts

Live and actionable Walk-In Purchasability data moves teams from “WIP% is down” to “here’s exactly where, why, and what to fix today”.

Digital Purchasability – sometimes called Digital Transactability – indicates whether items are truly buyable online; not merely listed, but visible, shoppable, and fulfillable.

Digital Purchasability as the new standard for omnichannel reliability

Digital Purchasability – sometimes called Digital Transactability – indicates whether items are truly buyable online; not merely listed, but visible, shoppable, and fulfillable. It is now considered one of the strongest predictors of omnichannel sales performance and search ranking.

Crisp Retail Analytics (CRA) provides retailer-specific views – such as for Target – of:

• Digital Purchasability %
• Purchasable TCINs
• Digital Assortment reports

What’s more, Crisp helps ecommerce teams identify why items are not transacting, including:

• Publishing errors
• Incorrect eligibility for pickup or delivery
• Inaccurate inventory signals
• Broken attribution or variant mapping
• Temporary availability blocks

Because Crisp refreshes data daily and normalizes structures across retailers, digital teams can rapidly detect omnichannel leakage and understand the downstream effects, from reduced buyability to declining search visibility to substitution on third-party apps.

A unified, daily view of shelf health across channels

Purchasability signals are powerful on their own, but when combined with Crisp’s broader Retail Analytics suite, they give suppliers a complete view of retail execution.

Crisp Retail Analytics (CRA) provides daily dashboards purpose-built for enterprise-wide CPG teams, including:

• SKU-level sales and velocity trends
• Geographic performance by region, state, or DC
• Weekly inventory movement and DC-to-store flow
• Gross margin and profitability indicators
• Promotion execution and lift
• Markdown performance
• Early detection of anomalies

What’s more, Crisp’s vertical AI approach and semantic modeling ensure the data is structured for success with AI Agents-powered analysis and automation. The AI Master Data tool also means teams can customize data to internal standards and enrich it with attributes that matter most with greater ease than manual spreadsheet management. 

Crisp’s vertical AI approach and semantic modeling ensure purchasability and OSA data is structured for success with AI Agents-powered analysis and automation.

See exactly where you are losing sales today

Crisp can provide an immediate diagnostic of your WIP% and Digital Purchasability performance across Target, Amazon, Best Buy, Dollar General, and other key retailers – down to the specific stores, SKUs, and fulfillment paths driving the biggest risks and opportunities. 

To see this in action, book a conversation with our experts to get started with instant reports on your retailer data.