Introducing Crisp Halo, AI built to run retail in any customer environment

Built on Crisp’s extensive retail data foundation, Halo runs retail-specific AI capabilities and analytics for CPGs, retailers, brokers, and more.

Crisp Halo is a new platform for CPG brands, retailers, distributors, and brokers featuring a unified infrastructure that embeds AI across retail workflows to meet the unique needs of each organization. Built vertically, on Crisp’s retail data foundation, Crisp Halo seamlessly integrates agentic AI tools with real-time sales and supply chain data, enabling teams to quickly analyze sales, revenue, inventory, and retail performance, uncover drivers, and recommend actions to implement immediately. Every surfaced recommendation ties back to its data source with logic chain technology, making it traceable and measurable enough to act on with confidence. 

Purpose-built solutions for the teams that run retail

Crisp Halo can be accessed as a hosted platform or run in the cloud environment of a brand’s choosing, with solutions tailored for Databricks, Snowflake, and Google Cloud. For organizations with strict data residency or security requirements, this is a commonly preferred approach. Crisp Halo can run fully within a customer’s own infrastructure, giving IT and security teams complete control over retail data investments, while delivering a seamless AI experience with retail industry expertise across teams.

The Crisp Halo platform offers expert-built Desk solutions across these major industry verticals:

CPGs and Manufacturers

• Central Desk: Central Desk provides CPG teams a single operating view for HQ teams, including real-time sales and supply chain data. Insights are self-serve, meaning teams can ask their most pressing business questions, and receive answers in seconds, rather than waiting on manual reporting workflows.

• Customer Desk: For dedicated account teams who need retailer-specific intelligence, Customer Desk contains built-in hierarchies, reporting, and calendars to drive supplier excellence across critical KPIs. Spanning over 5,000 Target-specific metrics, for example.

• Category Desk: Category Desk connects planogram and other space functions with POS data to make shelf decisions that land cleanly in stores. CPGs can drive more strategic, localized resets and apply them at scale with automated planogram revisions, then measure results to strengthen the evidence base for future cycles.

• Commercial Desk: Commercial Desk optimizes promotions and pricing for joint business planning, with what-if scenario modeling and real-time performance tracking to drive more profitable revenue growth management investments.

Retailers and Distributors

• Category Desk: Built for retailers on a shared data foundation, Category Desk unifies space, sales, and inventory data in a singular solution that ties store-level planogram decisions directly to business outcomes. 

• Partner Desk: Partner Desk is how retailers and distributors, such as UNFI, enable their supplier base with real-time insights and AI to drive performance. Turn your first-party data into a competitive advantage – and a revenue line – with white-label analytics solutions built on Crisp Halo.

• Replenishment Desk: Replenishment Desk combines store-level demand forecasting with shelf-life and shrink modeling to generate automated orders that reduce waste, protect margin, and maintain availability – notably leveraged across more than 7,000 store locations in the US to automate fresh produce ordering.

• Buyer Desk: Built for merchant teams who need daily visibility into what’s selling, what’s stocking out, and what needs attention, Buyer Desk puts store- and SKU-level analysis into the hands of buyers with built-in category logic, calendars, and hierarchies.

Brokers

• Business Desk: Business Desk brings client and retailer performance, order management, and EDI onto one platform for broker and sales agency teams, replacing a patchwork of reporting tools and making every sales order easy to track, from PO through settlement. Teams walk into every buyer meeting with verifiable sales stories, and proactive monitoring keeps costly deductions at bay.
• Commissions Desk: Commissions Desk calculates what your agency is owed on every invoice, matches it against what suppliers actually paid, and surfaces discrepancies before they compound. Assign rates at the retailer, brand, or item level and generate period statements your team can stand behind.

AI is built in, not layered on top

Crisp Halo’s agentic tools put clean data to work across the enterprise. Crisp’s vertical approach to AI ensures every insight traces back to its source data and the retail-specific algorithms used to produce it. Teams can also generate custom-branded presentations, high-fidelity charts, and infographics directly from their data. Some of the agentic tools available with Crisp Halo solutions include:

• Conversational analysis lets teams ask plain-language questions about their business and receive answers grounded in their own data, without technical query building or waiting on analysts.
• Workflow automation handles repetitive tasks like exception handling, inventory risk alerts, promotions monitoring, and more.
• Scheduled reporting delivers recurring scorecards, monthly business reviews, and more on a cadence teams can count on.
• Custom apps let organizations build tailored solutions on top of the Crisp data foundation for their specific business needs. For example, competitive benchmarking dashboards or field team scorecards.

Why leaders are choosing Crisp Halo

Leading CPG companies are already uncovering valuable insights with national retail partners on Crisp Halo.

“At Kettle Cuisine, the constraint has never been ideas. It is the hours our team has to invest in order to analyze every account, SKU, and scenario. AI changes that, but only if it is built for CPG and properly governed,” shared Peter Hall, CEO of Kettle Cuisine. “Faster answers without provenance are just noise. Crisp Halo pairs deep retail expertise with AI that can run inside a company’s own environment, so our team can make more decisions, earlier, on data we trust.” 

“CIOs have invested heavily in their cloud environments and data governance, and we believe that AI should build on that investment, not work around it,” explained Are Traasdahl, CEO and founder of Crisp. “We designed Crisp Halo to deploy seamlessly inside a brand’s own infrastructure, so IT can meet strict security and governance requirements while the business gets a unified, retail-specific AI experience.”