Food Safety Tech: Is Programmatic Commerce the Next Wave in Supply Chain Tech?
COVID-19 has highlighted the complexity of meeting rapidly changing consumer needs with siloed data sources across the food supply chain. A new and overdue approach, called programmatic commerce, is built upon fully connected systems and will enable food manufacturers, distributors and retailers to pivot even beyond the pandemic. Starting with the consumer buying experience across digital and in-store channels, retailers are gathering and sharing valuable data and insights in order to serve up the right products in the right places where they are needed most, meeting customer expectations and reducing waste across the entire supply chain. Read the full article in Food Safety Tech by Crisp Founder and CEO Are Traasdahl here.