The Guide to Programmatic Commerce


Make sure your product always
gets into right basket

Get into the right basket

The COVID-19 pandemic shocked the food supply chain out of evolutionary progression into revolutionary transformation nearly overnight. Consumer trends previously predicted to transpire over 5 years occurred in 5 weeks. Completely new, unexpected consumer behaviors emerged, most with apparent staying power. Supply chains that spent decades optimizing for efficiency and cost in a world of relatively consistent sell-through made fast-as-possible pivots to support unprecedented surges in demand, dramatic channel shifting, and significant changes in purchase and consumption patterns, compressing 10-year digital transformation plans into less than 10 months.

This paper highlights how programmatic commerce helps you:

• Improve customer satisfaction and spend in-store and online
• Optimize assortments to support sustainable category growth
• Gain real-time inventory visibility and adapt to supply and demand changes

About Crisp

Crisp’s cloud-based platform connects and analyzes disparate data sources to provide real-time insights and trends. Food suppliers, retailers, distributors and brokers use Crisp to manage supply more efficiently, reduce waste and skyrocket profitability.

Get Programmatic-Ready today.

With the Crisp Platform, you can connect to and analyze all of your data sources in real-time. Through striking visualizations, our dashboard provides you with extraordinary insights and trends so you can make intelligent decisions to help your business thrive and own the market.

Schedule a demo today

More white papers from Crisp

Learn why big switches call for big data.

Learn about the biggest retail shifts catalyzed by the pandemic and four recommended strategies to navigate these times.