#1 on Amazon and in-stores, Made By Gather stirs up retail wins with Crisp

Made By Gather’s retail breakout: with one brand seeing 1,450% growth and counting, driven by real-time data with Crisp and Snowflake.

Electric wins

1,450% bella Fits–Anywhere Target growth

100s of new SKUs launched

#1 best-selling griddle and toaster brand in U.S.

95%+ Amazon in-stock rate

The latest craze in kitchenware is being served up by Made By Gather, the New York–based company behind bella –  countertop essentials made for real life, blending quiet luxury with affordability. The company also boasts star power: as the creators of the Beautiful® by Drew Barrymore line, which has grown from small kitchen appliances to decor, furniture, and other homegoods sporting a “cozy, modern vibe”.

When it comes to omnichannel retail – online and in stores – Made By Gather delivers next-level excellence. In 2025, they achieved 1,450% sales growth for the bella Fits-anywhere™ line at Target, and skyrocketed to the #1 best-selling toaster and #1 best-selling griddle brand in America. 

The company’s reach is steadily expanding, with new distribution in Costco and Best Buy, along with continued momentum across big-box retail and Amazon. Managing every channel, teams unite around a shared, real-time data view enabled by Crisp – to crucially keep DCs and shelves stocked, cook up new sales opportunities, and supercharge momentum and retailer confidence.

Across retailer accounts, teams unite around a shared, real-time data view to crucially keep DCs and shelves stocked, cook up new sales opportunities, and supercharge market momentum.

Innovation meets data foundation

Emma Todd, Data Operations Manager for Made By Gather, joined the organization in 2023 with a background in mathematics, finance, and enterprise analytics. Her goal was to build a robust data infrastructure to support the company’s ambitious retail growth and bring more of their high-demand products to market.

Before Crisp, collecting retail data and surfacing insights required hours of manual consolidation in the company’s Snowflake environment. By the time reports were analyzed, the insights were already outdated, and portal updates often led to broken pipelines and costly errors.

“Our team needed a data foundation we could trust, one that worked as fast as our business moves,” Emma reflected.

Crisp stood out as the ideal solution, not only improving reporting efficiency across retailers including Target, Amazon, Costco, and others, by integrating directly with Made By Gather’s Snowflake instance, but also for the way it harmonized data from every source. Streamlined attribution and hierarchies made it possible for teams to analyze performance both holistically and granularly, down to the individual SKU- and store-level.

With Crisp delivering their data in real-time to MBG’s Snowflake instance, more than 35 people across the organization have access to accurate, timely reporting – including teams in sales, FP&A, demand planning, and executive leadership. The company’s Chief Marketing Officer has become one of Crisp’s top power users, and customer service teams rely on the same insights, creating a best-in-class experience for retailers and consumers alike.

“Bringing Crisp data to the table of our retail conversations proves our capabilities as a best-in-class supplier, and our supply chain visibility ensures we can deliver on every promise,” Emma explains. 

“Bringing Crisp data to the table of our retail conversations proves our capabilities as a best-in-class supplier, and our supply chain visibility ensures we can deliver on every promise.”

^{Emma Todd, Data Operations Manager, Made By Gather}

Turning up the heat on performance

For Made By Gather, point-of-sale (POS) data extraction formerly took over 6 hours weekly, with accessibility and accuracy issues. Now, it takes the team less than 1 hour to refresh all reports, with historical accuracy guaranteed. 

“Crisp provides an accurate, reliable data foundation that we can lean on daily to make our forecasting, sales, and marketing decisions,” Emma describes. 

Data-powered moves have led to incredible success for Made By Gather and its product lines:

• The space-savvy bella Fits-anywhere™ line scaled rapidly in Target, seeing 1,450% growth year-over-year

• bella became the #1-selling toaster and griddle brand in America*

• Beautiful® by Drew Barrymore launched numerous new SKUs, expanding from small kitchen appliances to decor, furniture, and other homegoods sporting a “cozy, modern vibe”.

• While rapidly scaling, the team achieved 95% retailer in-stock rates at Amazon

^{* Based on Circana U.S. retail sales July ‘24 – July ‘25}

“Crisp provides an accurate, reliable data foundation that we can lean on daily to make our forecasting, sales, and marketing decisions.”

^{Emma Todd, Data Operations Manager, Made By Gather}

Baked-in data excellence

Made By Gather has established the power of daily data in its operations and is now building on that foundation with the addition of a Data Scientist to further advance its analytics strategy. Led by Emma, the team is already improving forecasting through a machine learning–powered regression model informed by Crisp data. With clean, AI-ready data in Snowflake, they’re eager to explore opportunities for deeper automation and predictive analytics.

Emma and the Made By Gather team prove that when analysts are freed from manual data labor, they can focus on equipping every department with the actionable insights and strategies necessary to meet and exceed the demands of modern commerce.

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