Time spent pulling reports instead of developing sales
Greenleaf Foods is a pioneer in plant-based protein. Their portfolio brands, Lightlife and Field Roast, have been in the market for decades offering popular plant-based hot dogs, tempeh, sausages, deli slices, and more. With a true dedication to sustainability, Greenleaf is also one of the largest carbon neutral CPG companies.
Greenleaf’s sales team is data savvy, a must to manage their company’s huge distribution -- but they struggled with the 10 hours per week it took to pull reports from distributor portals. When Adam Moleta joined as Greenleaf’s new Key Account Manager for UNFI and KeHE, he knew that addressing this issue was part of building a stronger relationship with distributors. He was committed to building a holistic view of supply chain ins and outs, including spotting new sales opportunities and improving efficiency.