October 19, 2021

CGT: The Modern Consumer Goods Tech Stack – Creating a Data-Ready Foundation

by Are Traasdahl – For nearly two years, consumer goods marketing teams have been reacting to consumer behavioral changes. Data and forecasts built in 2019 went out the window as every entity from field to fork tried desperately just to keep up. And we’re nowhere near a return to normal.

So, with 2022 right around the corner, the question is not when will we return to normal, but how can we fix a system that is long overdue for a makeover?  Click here to read the full article in Consumer Goods Technology