Run your next campaign with shelf-level precision
Crisp ingests, normalizes, and exports a brand’s SKU- and store-level sales and inventory reports from 40+ CPG retailers, helping advertisers leverage timely retail data to make every media dollar count.
Evaluate media dollars against product distribution, on-shelf availability, and daily sales trends to determine where you can get the greatest return on ad spend.
- Increase media efficiency – Geographical heat maps overlay advertising spend with store-level sales and product availability, making it easy to evaluate media efficiency
- Optimize campaign planning – Equip internal teams and agency partners with reports that guide media buying strategies at the individual store- and SKU-level. Quickly modify spend to adjust for recalls or other supply chain challenges.
- Reallocate media dollars – Direct campaign budgets toward specific locations where product is available and on-shelf to drive ROAS.
Shelf Smart Marketing
With Crisp, media buyers can activate campaigns and allocate spend based on what’s selling and what’s in stock — every day, at every store.
Crisp feeds daily store-level data directly into media buying platforms, creating geo-coded segments based on on-shelf product ability. These segments can overlay directly on top of your current targeting segments to ensure no media dollar is wasted.
More ways to use shelf-level data
Here are just a few ways CPG teams can use Crisp data to revolutionize retail marketing:
- Drive store-level sales: Heavy-up on lower performing stores to help brands drive sales and strengthen partnerships with retailers.
- Product launches and seasonal campaigns: Know exactly when a new product hits the shelves in every store to orchestrate campaigns across markets and media channels.
- Measure ROAS: View daily store-level sales data to measure lift where media dollars are spent.
- Improve media planning: Measure historical campaign performance with up to two years of look-back data to use as a baseline for campaign planning and evaluation.
Let the data flow.
Crisp automatically ingests, aggregates, and analyzes data from 40+ retailers and distributors, giving marketers timely insights to make every media dollar count.
To learn what you can do with Crisp, contact our team today.