Connecting marketing with in-store product data maximizes ROAS
By connecting marketing programs with geographic store and inventory data, Crisp is developing tools to help CPG brands meet demand and reduce (ad) waste.
The data cloud is changing work (for the better)
We have seen the term “the cloud” and read about cloud computing for years now. We’ve shared files, showcased our lives through apps on our phones, and even seen a doctor virtually, all enabled by the cloud. But what does the cloud mean for the retail world, and more specifically, our work at CPG brands?
How brands can be data-ready to ace a line review
Line reviews come in many shapes and sizes. Whether your merchant is reviewing product mix and performance for a modular reset in their brick-and-mortar stores, or analyzing product placements on their online shelves, they rely on their suppliers to build strong category strategies. While process and timing might vary by the retail customer, you can...