Store-level marketing: The next big thing in CPG advertising
SVP of Sales Stacy Bohrer shares why CPG marketers have long struggled to align ad budgets with product sales, and how brands can finally bring the digital age to retail marketing.
How CPG marketing can catch its white whale
SVP of Sales Stacy Bohrer explains why CPG marketers are constantly searching for better data, and their biggest opportunity yet to build precise, data-driven ad programs.