The Crisp Blog

Business Insights
August 18, 2022

Store-level marketing: The next big thing in CPG advertising

SVP of Sales Stacy Bohrer shares why CPG marketers have long struggled to align ad budgets with product sales, and how brands can finally bring the digital age to retail marketing.

author: Stacy Bohrer

Business Insights
September 13, 2021

How CPG marketing can catch its white whale

SVP of Sales Stacy Bohrer explains why CPG marketers are constantly searching for better data, and their biggest opportunity yet to build precise, data-driven ad programs.

author: Stacy Bohrer