The Crisp Blog

Industry Insights
December 3, 2024

Five AI strategies for smarter category management

Unleash the power of AI in retail analytics to drive assortment planning, inventory optimization, and overall category growth.

author: Tony Miller

Business Insights
November 8, 2024

The agile approach to seasonal category management

With holiday plans underway, it’s time to measure, respond, and refine. Discover how real-time data empowers smarter decisions in Q4 – and for the year ahead.

author: Tony Miller

Business Insights
May 9, 2023

Bringing data to the table: A CPG’s guide to growing sales

In today’s highly competitive landscape, brands have the unique opportunity to build stronger partnerships, prove their market value, and hit sales goals by bringing compelling data to retail buyers.

author: Tony Miller

Business Insights
December 20, 2022

5 things you need to know when moving from DTC to retail

Learn how CPG brands can use data to conquer the most common growing pains in the transition to retail.

author: Tony Miller

Business Insights
November 9, 2022

Syndicated and POS data: Getting the full picture

Learn how CPG brands can use syndicated data in conjunction with POS data to fully understand product performance and make smarter business decisions in real time.

author: Tony Miller

Business Insights
September 26, 2022

How CPG sales teams can plan (and execute) a successful holiday season

From demand planning to execution, Crisp's CPG experts offer everything brands need to know for a successful holiday season (and the common mistakes to avoid).

author: Barry Bradley Tony Miller

Business Insights
January 31, 2022

How to take the manic out of Mondays

Crisp Sales Engineer Tony Miller shares how CPG sales teams can incorporate data and insights into their weekly routine – and make Mondays a whole lot better.

author: Tony Miller

Business Insights
December 9, 2021

Sales and Operations Planning: Everything You Need to Know

Crisp's retail industry experts offer a step-by-step guide to planning that aligns teams across CPG to accomplish their goals.

author: Barry Bradley Tony Miller

Business Insights
July 15, 2021

Retailers: Does your data sharing need an upgrade?

When you work in grocery retail, you have a lot on your plate. When I was on the Vendor Performance team at Target, I oversaw hundreds of suppliers, and was responsible for making …

author: Tony Miller

Business Insights
April 2, 2021

Tales of a Category Captain

Prior to becoming a Sales Engineer at Crisp, I was a Category Manager at Schwan’s and a Vendor Performance Manager at Target, where I gained a valuable perspective on the role of category management in helping both brands and retailers succeed. Here, I’ll break down the role of Category Captain and share how brands of...

author: Tony Miller