The Crisp Blog

Business Insights
April 2, 2021

Tales of a Category Captain

Prior to becoming a Sales Engineer at Crisp, I was a Category Manager at Schwan’s and a Vendor Performance Manager at Target, where I gained a valuable perspective on the role of category management in helping both brands and retailers succeed. Here, I’ll break down the role of Category Captain and share how brands of...

author: Tony Miller

Business Insights Product
March 30, 2021

Crisp + NielsenIQ: Empowering CPG brands with real-time market insights

Crisp has joined the NielsenIQ Connect Partner Network to empower food and beverage brands with enhanced market data access and usability.

author: Are Traasdahl

Customer Stories
March 15, 2021

At Katz Gluten Free, retail insights are easy as pie

In honor of Pi Day, this month’s Customer Spotlight features Katz Gluten Free, makers of gluten free pies, donuts, cakes, and more.

author: Samantha Johnston

Business Insights
March 11, 2021

How Lean CPG Teams Can Work Smarter, Not Harder

Retail food sales are still going strong as the pandemic lingers, but CPG brands often face challenges capturing this growth: it’s hard to know what to spend on, where to focus, or how to keep up with the rapid changes brought on by the past year.  Many CPG companies are still operating remotely and with...

author: Maya Blackburn

Product
March 4, 2021

How do we measure food waste?

The team at Crisp has been working to quantify a phenomenon central to our company’s mission: food waste. 

author: Maegen Demko

Customer Stories
February 25, 2021

Greenleaf Foods partners with Crisp to stay lean and green

Part of our Customer Spotlight series, featuring brands on the Crisp platform and their growth stories.

author: Samantha Johnston

Business Insights
February 11, 2021

How brands can be data-ready to ace a line review

Line reviews come in many shapes and sizes. Whether your merchant is reviewing product mix and performance for a modular reset in their brick-and-mortar stores, or analyzing product placements on their online shelves, they rely on their suppliers to build strong category strategies. While process and timing might vary by the retail customer, you can...

author: Michelle Hood

Business Insights
February 4, 2021

When should you pull a product?

No one wants to pull a product because it’s been underperforming, but sometimes it has to be done. 

author: Samantha Johnston

Crisp Team
January 28, 2021

Employee Spotlight: Back-End Developer Tanya Fesenko

Part of our Team Spotlight series, featuring Crisp employees and what lights them up at work.

author: Samantha Johnston

Business Insights COVID-19
January 21, 2021

What does the 2021 retail outlook mean for food brands?

If you’re following the food industry, you’ve probably seen your share of predictions and trends for 2021. It’s a year we’re all eager to understand, as COVID-19 has brought both temporary disruptions and long-term transformation to the retail market. But as a growing food brand, what does the 2021 outlook actually mean for your business?...

author: Jordon White

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