The Crisp Blog

By prioritizing same-store velocity and aligning with consumer behavior, brands can build loyalty and set the stage for growth. Here, we provide a roadmap for CPG brands seeking sustainable market success.

Crisp and UNFI have teamed up to empower suppliers with seamless data and advanced analytics to grow sales, improve profitability, and reduce waste.

Discover how Verve Coffee's strategic partnership with Crisp helped them optimize inventory, increase sales, and expand their presence in grocery stores across the nation.

During the Brand Innovators Marketing Summit at Cannes Lions, Len Ostroff, EVP of Partnerships at Crisp, had the honor of moderating a fireside chat with Gabrielle Dallas Wesley, Chief Marketing Officer of Mars-Wrigley.

The Swoon team uses fresh insights in the Crisp platform to anticipate demand levels and get sugar-free lemonade on the right shelves – ensuring success as their Barbie collaboration hits retailers nationwide this summer.

Crisp's resident supply chain expert Barry Bradley shares an update on the state of the consumer goods supply chain, offering insight on how companies can stay ahead of the trends and gain a competitive advantage.

A step-by-step guide to engaging internal IT teams about the benefits of a real-time data platform, while addressing concerns about data governance, integration, and reliability.

Sales Engineer Kelvin Brown Sr. leverages his hard-won CPG data expertise to solve unique challenges for brands – and makes it fun along the way. We spoke with Kelvin about how his industry background fuels his passion for sharing knowledge and positively improving lives.

Real-time, granular insights on trade spend and sales performance enable data-driven decision-making for The Honey Pot's growing retail channel.

In today’s highly competitive landscape, brands have the unique opportunity to build stronger partnerships, prove their market value, and hit sales goals by bringing compelling data to retail buyers.