Part of our Partner Spotlight series, featuring retailers and brands on the Crisp platform and their growth stories.
Situation: REMA 1000 needed to share data with 100's of suppliers
REMA 1000 is a leading Scandinavian retailer with nearly 1,000 locations across the region (although that isn't the reason for the name, which actually refers to the number of products in each store). To manage business at scale, REMA 1000 collaborates with its network of hundreds of suppliers to consistently meet demand and boost profitability while reducing waste. But as consumer behavior evolved rapidly during the pandemic, the team realized that sharing real-time and actionable data with suppliers would require a truly new and innovative approach. After evaluating several possibilities to achieve this goal, they turned to Crisp to build a world-class data-sharing portal: REMA Connect.
Solution: Partner with Crisp to build a modern data-sharing portal
With Crisp’s REMA Connect, the retailer shares up-to-date sales and supply chain data with top suppliers, driving transparency to reduce costs, increase supply chain efficiency, and grow revenue for both REMA 1000 and its brand partners. REMA 1000’s category managers, analysts, and suppliers can see all their critical data metrics in one place, with a single version of the truth as the foundation for collaboration. For example, when launching new products, REMA 1000 and its suppliers track velocities in a standardized way alongside other KPIs, working together to evaluate success and adapt as needed.
“Crisp’s platform makes it easy for our team to collaborate with suppliers in real time, helping us better serve our customers and grow revenue while also enabling suppliers to succeed.” --Cecilie Jarlsbo, Head of Data & Insights Commercialization, REMA 1000
By sharing distribution and supply chain data, REMA 1000 also improves operational efficiency. REMA 1000’s teams monitor the flow of goods, plan pricing adjustments based on actual inventory and sales, and work with suppliers to identify and resolve service level issues proactively -- keeping shelves stocked and customers happy. By providing different teams access to the same data, REMA Connect has also helped the company make better data-driven decisions internally.
Favorite Insight: Product Switching
Insights into shopping patterns help REMA 1000 category managers and business analysts understand how consumers switch between products to refine merchandising strategies.
Supplier brands thrive with better data
REMA 1000 suppliers are also discovering valuable insights through the platform's interactive dashboards. Brand sales teams and supply chain managers use REMA Connect to:
- Monitor voids, store-level sales, and category data to grow their business
- Make timely course corrections with access to daily and weekly data (available faster than syndicated data sources)
- Compare service levels by warehouse to improve transportation and logistics, and view order volumes and forecasts to improve operational planning.
- Monitor the launch performance of new products, with a better understanding of REMA 1000's product rollout workflow.