Insider Tips: How to Ace your Buyer Meeting
On-Demand Video
Insider Tips from a Retail Buyer
Ready to launch your next product or expand to new stores? Buyer meetings are your chance to make the case. But you’ll need more than handshakes and product samples: today’s retail buyers are looking for proof that your product will sell fast and help grow your category.
In this webinar, we speak with Tom Linnemann, former retail buyer and merchandiser at Target, for the inside scoop on how to ace your next buyer meeting. You’ll learn:
- What buyers look for when adding a new brand to their assortment
- Common pitfalls brands fall into during buyer conversations
- How brands can make a strong, data-driven case to impress retail buyers