Crisp Acquires Both Lumidata and SetSight to Unify Retail Data, Enabling CPG Brand Growth with Target. Full announcement here.

May 16, 2023
Casey Luther

Crisp partners with Seek and Snowflake to help CPGs solve out-of-stocks

The new collaboration between Crisp, Seek and Snowflake provides brands with insights to improve forecasting, track inventory, and expand distribution.

Out-of-stocks (OOS) cost brands over $120B annually in lost revenue and compliance fines. They’re a major pain point for both CPGs and their retailer partners — but unfortunately, solving them can feel like an even bigger headache. That’s because in order to get store-level visibility to identify and manage OOS situations, brands historically had to spend hours per week manually downloading, processing, and aggregating sales and inventory data from multiple retailers and distributors.

Our mission at Crisp is to break down data silos in retail, enabling the free flow of data to CPG brands and their partners for better decision-making every day. That’s why I’m delighted to share Crisp’s newest partnership with Seek, the leading data analytics platform for consumer packaged goods (CPG) brands, and Snowflake, the Data Cloud company, to offer CPG brands real-time insights from their retailer data to improve forecasting and proactively avoid stock-outs.

With the new Crisp integration, Seek customers can now leverage Crisp’s automated retail data pipelines to feed their structured data directly to Snowflake – where Seek’s suite of retail applications such as OOS Monitoring, Predictive Inventory, and Expanded Distribution can run an analysis. This immediately makes data actionable to downstream teams, who can efficiently leverage near real-time retail point-of-sale and supply chain data to manage inventory, avoid OOS across retail locations, and increase customer satisfaction. 

“Through our partnership with Crisp, Seek customers are turning millions of rows of data into millions of dollars in recovered revenue and cost-savings with just a few clicks,” said Erik Mitchell, CEO of Seek. “For the first time, CPG brands will have the ability to leverage Seek analytics on top of Crisp’s extensive retailer data to significantly improve time-to-value and generate ROI.” 

Additionally, Crisp customers can now take advantage of Seek’s insight applications and services to equip CPG brands with the information needed to drive tangible business outcomes. 

“While our initial focus is on solving OOS, our partnership with Seek will also help brands with predictive inventory planning and identifying opportunities for expanded distribution,” said Are Traasdahl, CEO of Crisp. “Our combined technologies help CPG brands break down silos and improve supply chain visibility, enabling them to take action quickly that minimizes stock-outs, reduces waste and grows revenue.”

Built on top of Snowflake’s Data Cloud, Crisp and Seek will deliver immediate outcomes for CPG brands through turnkey insights. 

“One of the biggest challenges faced by CPG brands is to scale large analytics across teams as an ongoing capability,” said Rosemary Hua DeAragon, Global Retail and CPG Industry GTM Lead, Snowflake. “Bringing Crisp data to Snowflake Marketplace opens up a new level of possibility for solution providers, such as Seek, to develop apps native to Snowflake on top of our platform, ensuring brands achieve record speed to insight.”

To learn more about Crisp’s integration with Seek and Snowflake, contact us today for a demo. For more industry news and product updates, subscribe to the blog.

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Be Data Ready for Anything

Crisp uses the power of the cloud to connect and analyze all of your data sources in real-time, providing you with the most meaningful insights and trends for your business. When you know exactly what’s in store, you can keep shelves stocked and customers happy while skyrocketing profitability.

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