The Crisp Blog

Crisp Team
May 7, 2021

Looking to switch industries? Persistence and research can land you the job

In this Team Spotlight, new hire Elle Spacek and Crisp Recruiter Minho Cho speak candidly about the job search process, offering advice for candidates looking to switch industries.

author: Minho Cho

In The News
May 4, 2021

Crisp Named in Fast Company’s 2021 World Changing Ideas Awards

The winners of Fast Company’s 2021 World Changing Ideas Awards were announced today, honoring the businesses, projects, and concepts that pursue innovation for the good of society ...

author: Are Traasdahl

April 29, 2021

Connecting marketing with in-store product data maximizes ROAS

By connecting marketing programs with geographic store and inventory data, Crisp is developing tools to help CPG brands meet demand and reduce (ad) waste.

author: Michelle Hood

Crisp Team
April 28, 2021

How to reduce waste as a consumer

Crisp’s mission, and a goal of many of our customers, is to reduce food waste. As a Product Manager at Crisp, this is something I think about regularly in the context of food retailers and CPG brands. But over the past year, I’ve also worked to address another source of food waste: my own behavior...

author: Eve Maher

Business Insights
April 27, 2021

Purpose-Driven Marketing at Neutrogena: A Conversation with Tyler Rochwerg

Can marketing serve brands and a broader purpose at the same time? According to Tyler Rochwerg of Johnson & Johnson Consumer Health, absolutely. At last week’s Brand Innovators Summit on Purpose-Driven Marketing, I sat down with Tyler to discuss his role with Neutrogena Studios developing innovative content on behalf of a major brand. Marketing is storytelling

author: Are Traasdahl

Business Insights Product
April 20, 2021

Crisp is the first CPG-focused platform to join Snowflake’s Data Marketplace

Crisp joins the Snowflake Data Marketplace to enhance data collaboration in retail, leveraging the cloud to help CPG brands optimize their supply chain and reduce waste. 

author: Are Traasdahl

Business Insights
April 15, 2021

The data cloud is changing work (for the better)

We have seen the term “the cloud” and read about cloud computing for years now. We’ve shared files, showcased our lives through apps on our phones, and even seen a doctor virtually, all enabled by the cloud. But what does the cloud mean for the retail world, and more specifically, our work at CPG brands?

author: Michelle Hood

Business Insights Product
April 8, 2021

A masterclass in retail velocity

Crisp Product Manager Jordon White explains how velocity drives a smart retail strategy, and the analysis CPG brands should master to stand out to buyers.

author: Jordon White

Business Insights
April 2, 2021

Tales of a Category Captain

Prior to becoming a Sales Engineer at Crisp, I was a Category Manager at Schwan’s and a Vendor Performance Manager at Target, where I gained a valuable perspective on the role of category management in helping both brands and retailers succeed. Here, I’ll break down the role of Category Captain and share how brands of...

author: Tony Miller

Business Insights Product
March 30, 2021

Crisp + NielsenIQ: Empowering CPG brands with real-time market insights

Crisp has joined the NielsenIQ Connect Partner Network to empower food and beverage brands with enhanced market data access and usability.

author: Are Traasdahl

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