Looking to switch industries? Persistence and research can land you the job
In this Team Spotlight, new hire Elle Spacek and Crisp Recruiter Minho Cho speak candidly about the job search process, offering advice for candidates looking to switch industries.
Crisp Named in Fast Company’s 2021 World Changing Ideas Awards
The winners of Fast Company’s 2021 World Changing Ideas Awards were announced today, honoring the businesses, projects, and concepts that pursue innovation for the good of society ...
Connecting marketing with in-store product data maximizes ROAS
By connecting marketing programs with geographic store and inventory data, Crisp is developing tools to help CPG brands meet demand and reduce (ad) waste.
How to reduce waste as a consumer
Crisp’s mission, and a goal of many of our customers, is to reduce food waste. As a Product Manager at Crisp, this is something I think about regularly in the context of food retailers and CPG brands. But over the past year, I’ve also worked to address another source of food waste: my own behavior...
Purpose-Driven Marketing at Neutrogena: A Conversation with Tyler Rochwerg
Can marketing serve brands and a broader purpose at the same time? According to Tyler Rochwerg of Johnson & Johnson Consumer Health, absolutely. At last week’s Brand Innovators Summit on Purpose-Driven Marketing, I sat down with Tyler to discuss his role with Neutrogena Studios developing innovative content on behalf of a major brand. Marketing is storytelling
Crisp is the first CPG-focused platform to join Snowflake’s Data Marketplace
Crisp joins the Snowflake Data Marketplace to enhance data collaboration in retail, leveraging the cloud to help CPG brands optimize their supply chain and reduce waste.
The data cloud is changing work (for the better)
We have seen the term “the cloud” and read about cloud computing for years now. We’ve shared files, showcased our lives through apps on our phones, and even seen a doctor virtually, all enabled by the cloud. But what does the cloud mean for the retail world, and more specifically, our work at CPG brands?
Tales of a Category Captain
Prior to becoming a Sales Engineer at Crisp, I was a Category Manager at Schwan’s and a Vendor Performance Manager at Target, where I gained a valuable perspective on the role of category management in helping both brands and retailers succeed. Here, I’ll break down the role of Category Captain and share how brands of...
Crisp + NielsenIQ: Empowering CPG brands with real-time market insights
Crisp has joined the NielsenIQ Connect Partner Network to empower food and beverage brands with enhanced market data access and usability.