The Crisp Blog

SunButter’s sales team uses Crisp to anticipate demand and prevent out-of-stocks, distributing nationwide just in time for an allergy-friendly back-to-school season.

Data normalization must be completed in real-time for CPG companies to use it to their full advantage. Learn how Crisp normalizes data from multiple sources from engineer Mihir Pande.

SVP of Sales Stacy Bohrer shares why CPG marketers have long struggled to align ad budgets with product sales, and how brands can finally bring the digital age to retail marketing.

VP of Sales Mike Scavuzzo uses timely retail data to keep inventory flowing from DCs to stores, maximizing the challenger brand’s partnership with every retailer.

In this recorded panel at AdWeek’s Commerce Week, Crisp speaks with OMG’s John Schorr about how access to live retail data will change the game in CPG advertising.

Crisp Product Manager Jordon White shares a roundup of this month’s updates to the Crisp data platform.

Foodbevy founder Jordan Buckner shares his best advice on the top challenges facing today’s CPG brands, and why he encourages all founders to embrace data.

Len joins as SVP of Partnerships to expand Crisp’s data reach and build new solutions for CPG brands and retailers. 

Engineering leader Justin Weber shares the importance of the SOC 2 certification in validating Crisp’s security practices and building trust with partners.

Crisp’s VP of Sales shares advice from our recent workshop with EmergeCPG to help brands use data to drive growth, which is just as important -- if not more important -- in the early years.