The Crisp Blog

Business Insights Product
April 20, 2021

Crisp is the first CPG-focused platform to join Snowflake’s Data Marketplace

Crisp joins the Snowflake Data Marketplace to enhance data collaboration in retail, leveraging the cloud to help CPG brands optimize their supply chain and reduce waste. 

author: Are Traasdahl

Business Insights
April 15, 2021

The data cloud is changing work (for the better)

We have seen the term “the cloud” and read about cloud computing for years now. We’ve shared files, showcased our lives through apps on our phones, and even seen a doctor virtually, all enabled by the cloud. But what does the cloud mean for the retail world, and more specifically, our work at CPG brands?

author: Michelle Hood

Business Insights Product
April 8, 2021

A masterclass in retail velocity

Crisp Product Manager Jordon White explains how velocity drives a smart retail strategy, and the analysis CPG brands should master to stand out to buyers.

author: Jordon White

Business Insights
April 2, 2021

Tales of a Category Captain

Prior to becoming a Sales Engineer at Crisp, I was a Category Manager at Schwan’s and a Vendor Performance Manager at Target, where I gained a valuable perspective on the role of category management in helping both brands and retailers succeed. Here, I’ll break down the role of Category Captain and share how brands of...

author: Tony Miller

Business Insights Product
March 30, 2021

Crisp + NielsenIQ: Empowering CPG brands with real-time market insights

Crisp has joined the NielsenIQ Connect Partner Network to empower food and beverage brands with enhanced market data access and usability.

author: Are Traasdahl

Customer Stories
March 15, 2021

At Katz Gluten Free, retail insights are easy as pie

In honor of Pi Day, this month’s Customer Spotlight features Katz Gluten Free, makers of gluten free pies, donuts, cakes, and more.

author: Samantha Johnston

Product
March 4, 2021

How do we measure food waste?

The team at Crisp has been working to quantify a phenomenon central to our company’s mission: food waste. 

author: Maegen Demko

Customer Stories
February 25, 2021

Greenleaf Foods partners with Crisp to stay lean and green

Part of our Customer Spotlight series, featuring brands on the Crisp platform and their growth stories.

author: Samantha Johnston

Business Insights
February 11, 2021

How brands can be data-ready to ace a line review

Line reviews come in many shapes and sizes. Whether your merchant is reviewing product mix and performance for a modular reset in their brick-and-mortar stores, or analyzing product placements on their online shelves, they rely on their suppliers to build strong category strategies. While process and timing might vary by the retail customer, you can...

author: Michelle Hood

Business Insights
February 4, 2021

When should you pull a product?

No one wants to pull a product because it’s been underperforming, but sometimes it has to be done. 

author: Samantha Johnston

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