The Crisp Blog

Can marketing serve brands and a broader purpose at the same time? According to Tyler Rochwerg of Johnson & Johnson Consumer Health, absolutely. At last week’s Brand Innovators Summit on Purpose-Driven Marketing, I sat down with Tyler to discuss his role with Neutrogena Studios developing innovative content on behalf of a major brand. Marketing is storytelling

Crisp joins the Snowflake Data Marketplace to enhance data collaboration in retail, leveraging the cloud to help CPG brands optimize their supply chain and reduce waste. 

We have seen the term “the cloud” and read about cloud computing for years now. We’ve shared files, showcased our lives through apps on our phones, and even seen a doctor virtually, all enabled by the cloud. But what does the cloud mean for the retail world, and more specifically, our work at CPG brands?

Crisp Product Manager Jordon White explains how velocity drives a smart retail strategy, and the analysis CPG brands should master to stand out to buyers.

Prior to becoming a Sales Engineer at Crisp, I was a Category Manager at Schwan’s and a Vendor Performance Manager at Target, where I gained a valuable perspective on the role of category management in helping both brands and retailers succeed. Here, I’ll break down the role of Category Captain and share how brands of...

Crisp has joined the NielsenIQ Connect Partner Network to empower food and beverage brands with enhanced market data access and usability.

The team at Crisp has been working to quantify a phenomenon central to our company’s mission: food waste. 

If you’re following the food industry, you’ve probably seen your share of predictions and trends for 2021. It’s a year we’re all eager to understand, as COVID-19 has brought both temporary disruptions and long-term transformation to the retail market. But as a growing food brand, what does the 2021 outlook actually mean for your business?...

For small and medium-sized food producers, POS is the holy grail of metrics. After all, no sales — no business. But what are you missing when all your analysis time is spent diving into POS numbers?

The responsiveness of the food supply chain in the face of COVID-19’s swift and profound upheaval has been remarkable. But the experience also served as a clarion call to leverage the power of data, technology, and collaboration to better foresee and adapt to changing consumption patterns and supply chain disruptions. Through digital transformation, the retail...