What does the 2021 retail outlook mean for food brands?
If you’re following the food industry, you’ve probably seen your share of predictions and trends for 2021. It’s a year we’re all eager to understand, as COVID-19 has brought both temporary disruptions and long-term transformation to the retail market. But as a growing food brand, what does the 2021 outlook actually mean for your business?...
High Road Craft Ice Cream churns up sales with better data
Part of our Customer Spotlight series, featuring brands in the Crisp network and their growth stories.
Data 101 for sales leaders at growing food brands
Good news for sales leaders: New tools are emerging that put the power to analyze and share data in your hands. Now you can pull reports from multiple sources inside and outside of your company, link them together, and get insights quickly. These tools also make it easy to slice and dice data into a...
Beyond POS: The data CPG brands need for retail success
For small and medium-sized food producers, POS is the holy grail of metrics. After all, no sales — no business. But what are you missing when all your analysis time is spent diving into POS numbers?
White Paper: The Guide to Programmatic Commerce in Retail
The responsiveness of the food supply chain in the face of COVID-19’s swift and profound upheaval has been remarkable. But the experience also served as a clarion call to leverage the power of data, technology, and collaboration to better foresee and adapt to changing consumption patterns and supply chain disruptions. Through digital transformation, the retail...
The world’s first programmatic commerce platform for online and in-store retail
2020 has been a chaotic and turbulent year for the food industry in particular. The COVID-19 pandemic was a shock to the food supply chain, forcing companies within it to move from gradual evolution to overnight transformation amidst rapid changes to product availability and consumer behavior. While businesses scrambled to achieve 10 years’ worth of...
Food Producers: Is Your Data Telling the Right Story?
In previous blog posts about how food businesses can be a successful partner to retail buyers, we’ve discussed how important it is to share data that only you have with your customers in the food supply chain. Our goal at Crisp is to help food manufacturers be the partner of choice. However, while your data...
A Predictive Edge: How Multi-Dimensional Analysis Drives Retail Growth
Understanding which products are likely to appear in a shopper’s cart is a valuable advantage for retailers. The possibilities are vast – that is, as good as your ability to gather and analyze product and buyer data. Crisp uses machine learning and historical data to help retailers predict product demand on a vast and complex...
Strategies for Food Brands to Navigate the Pandemic
The rampant spread of COVID-19 and the subsequent actions taken to “flatten the curve” have disrupted daily life in ways and at speed never before experienced. One overarching characteristic of grocery shopping in the COVID-19 era is ‘switching’. McKinsey reports that 75% of consumers have tried a new store, different way of shopping, or brand...
8 Ways Food Suppliers Can Become a Better Partner to Retail Buyers
As a busy food supplier, you may feel that your biggest concern is delivering your product on time and as ordered. But taking the time to build a positive relationship with retail buyers is just as important. After all, without these connections you wouldn’t have anyone to supply food to.