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UNFI Portal Data Integration

Extract the value of your UNFI portal data by connecting it to Crisp. Get quick and easy access to the insights that drive your business through Crisp’s business dashboard. Connect and try out the Crisp platform today!


UNFI (United Natural Foods Inc.) shares reports with their supplier partners through its online  portal reports. Get the most out of your UNFI sales data with Crisp.

With compelling dashboard views, the Crisp platform augments your UNFI supplier portal data by automatically interpreting the data and visually revealing the hard-to-see details hidden in your organization’s operational information. Set up your connection and convert UNFI data into actionable signals within the Crisp platform. Data driven decision making has never been easier!

Key Benefits

  • Quick and easy access to UNFI portal data
  • Increase collaboration with shared dashboards and analytics in the cloud
  • Visualize your UNFI data to make better decisions
  • Reduce data complexity among vendors, portals and partners

How it Works

To use this data integration, Crisp will leverage your UNFI portal login credentials to ingest your portal data from UNFI into your secure Crisp platform account. This data transfer occurs automatically and regularly on the back-end, saving you hours of effort and frustration and ensuring your data stays up-to-date. The portal connection is strictly one-way, from UNFI to Crisp, so there is no risk to your original data.

Available Data

Crisp’s UNFI portal connection provides access to the following information:

  • Sales by customer
  • Sales by distribution center
  • Sales by store
  • Brand vs. category leaders
  • Retailer ACV rank
  • Category rank
  • Promotions
  • Chargebacks

Technical Documentation

For more information, please visit our Knowledge Base here.