UNFI Connector
Get instant insights from UNFI Supplier Portal reports
Access real-time UNFI supplier portal analysis with dashboards detailing your sales, velocity and distribution data in addition to comp sales, chargebacks, and store retention.

UNFI chooses Crisp to provide suppliers with actionable, real-time data
“Finding and delivering innovative solutions that help our suppliers respond quickly to new opportunities and insights is critical in this constantly evolving industry. I encourage all our suppliers to explore this new offering.”
— Chris Testa, UNFI President

UNFI Supplier Portal Core Dashboards
Crisp’s interactive dashboards make your supplier data easy to understand, revealing valuable insights through clickable charts and visualizations.
UNFI Sales Dashboard
Track sales trends, seasonal patterns, and growth over time with up to 2 years of historical data.
Identify hotspots or opportunity gaps in marketing, distribution, and sales with interactive heat maps.
Quickly drill down to a particular banner, product, or date to understand what is driving sales up or down.


UNFI Velocity Dashboard
Find your velocity hotspots: Explore filterable charts and maps to understand where velocity is strong and where it can improve.
Compare velocities by banner, location, or market to understand where more distribution makes sense.
Create a compelling, data-driven presentation for buyer meetings and export store lists to follow up on specific locations.
UNFI Distribution Dashboard
Understand how your distribution is driving sales up or down.
Improve resource planning and operations with easy-to-read distribution maps.
Download lists or charts to send to sales reps, buyers, or brokers.

UNFI Supplier Portal Advanced Dashboards
Comp Sales Dashboard
Gain insights into your performance with each customer compared to previous years.
Understand drivers of YOY growth by geography, channel, product, and distribution center.


Chargebacks Dashboard
View aggregate chargebacks and look for patterns or outliers over time.
Drill down by warehouse, chain, and product to understand drivers of trade spend.
Separate chargebacks by code and export tables for streamlined accounting.
Store Retention Dashboard
Easily spot new, lost, and at-risk points of distribution based on recent changes in order history.
Visualize trends in distribution gains and losses over time.
Export detailed lists of priority stores and UPCs to send to brokers or DSD reps.


Year Over Year Sales Dashboard
Compare current sales patterns to similar periods in previous years, ranging from two weeks to one year
Filter down to a specific channel, retailer, distributor, or region to identify drivers of the YOY change
Export store- and product- level data to follow up on relevant insights

Export your UNFI data into local or cloud-based apps.
Crisp’s outbound connectors automatically pipe UNFI’s reports in a usable format into your tool of choice, from Excel to BI tools to your cloud data warehouse. Data-savvy employees can spend less time downloading reports and focus on more value-added analysis, and everyone from accounting to operations gets the information they need where they need it.
Consolidate your UNFI reports with other retail accounts
Crisp also aggregates data from retailer and distributor portals such as:
Crisp Tools and Features
Get more from your data with these handy dashboard features:
Automatic reports
Crisp automatically ingests new UNFI Supplier Portal reports when they’re available, saving you valuable time
Drill down
Filter by item, location and date to dig into the details with just a click
Bookmark
Save your reports and share them with colleagues and stakeholders

Visualize
Clickable heat maps help you see your business and zoom in on areas of interest
Consolidate
Crisp aggregates, consolidates, and joins reports so data is ready to use

Master Data Manager
You can rename or discontinue products so that the reports make sense to your team
How to connect UNFI Supplier Portal data to Crisp
Connecting your UNFI Supplier Portal data to Crisp is a simple and secure process
Confirm Access
Log onto the UNFI Supplier Portal to make sure you have access to the portal and the necessary reports (SIS, SIS w/Exclusions, SCCV, and ClearVue are all acceptable reporting options)
Connect to Crisp
Once you’ve purchased Crisp, you’ll be invited to connect your UNFI credentials securely via the Crisp platform
Verify the Connection
Crisp tests the connection with UNFI’s Supplier Portal to make sure everything’s working correctly
Enjoy your data
Crisp will populate the dashboards in your account with up to two years of UNFI data
Case Studies
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Mid-Day Squares
With Crisp, Mid-Day Squares’ success is anything but bite-sized. Mid-Day Squares uses Crisp’s customized dashboards to maximize every retail opportunity.
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Flax4Life
With Crisp, Flax4Life is reinventing gluten-free once again. Flax4Life uses Crisp to track down retail data and pull reports in an instant.
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NotCo
With Crisp, NotCo is milking their data for all it’s worth. NotCo uses Crisp to turn distributor data into actionable insights for their sales team and avoid out-of-stocks.
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Sunday
The Sunday team uses Crisp to pipe their retail data directly into Snowflake, giving them insights to create a one-of-a-kind customer experience.
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Thistle Farms
With Crisp, Thistle Farms has instant access to the latest sales data across all of their retail locations.
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Grandy Organics
Crisp allows Grandy Organics to gain grander sales with up-to-date retail data.