UNFI Connector

Get instant insights from UNFI Supplier Portal reports

Access real-time UNFI supplier portal analysis with dashboards detailing your sales, velocity and distribution data in addition to comp sales, chargebacks, and store retention.

UNFI chooses Crisp to provide suppliers with actionable, real-time data

“Finding and delivering innovative solutions that help our suppliers respond quickly to new opportunities and insights is critical in this constantly evolving industry. I encourage all our suppliers to explore this new offering.”
— Chris Testa, UNFI President

UNFI Supplier Portal Core Dashboards

Crisp’s interactive dashboards make your supplier data easy to understand, revealing valuable insights through clickable charts and visualizations.

UNFI Sales Dashboard

Track sales trends, seasonal patterns, and growth over time with up to 2 years of historical data.

Identify hotspots or opportunity gaps in marketing, distribution, and sales with interactive heat maps.

Quickly drill down to a particular banner, product, or date to understand what is driving sales up or down.

UNFI Velocity Dashboard

Find your velocity hotspots: Explore filterable charts and maps to understand where velocity is strong and where it can improve.

Compare velocities by banner, location, or market to understand where more distribution makes sense.

Create a compelling, data-driven presentation for buyer meetings and export store lists to follow up on specific locations.

UNFI Distribution Dashboard

Understand how your distribution is driving sales up or down.

Improve resource planning and operations with easy-to-read distribution maps.

Download lists or charts to send to sales reps, buyers, or brokers.

UNFI Supplier Portal Advanced Dashboards

Comp Sales Dashboard

Gain insights into your performance with each customer compared to previous years.

Understand drivers of YOY growth by geography, channel, product, and distribution center.

Chargebacks Dashboard

View aggregate chargebacks and look for patterns or outliers over time.

Drill down by warehouse, chain, and product to understand drivers of trade spend.

Separate chargebacks by code and export tables for streamlined accounting.

Store Retention Dashboard

Easily spot new, lost, and at-risk points of distribution based on recent changes in order history.

Visualize trends in distribution gains and losses over time.

Export detailed lists of priority stores and UPCs to send to brokers or DSD reps.

Year Over Year Sales Dashboard

Compare current sales patterns to similar periods in previous years, ranging from two weeks to one year

Filter down to a specific channel, retailer, distributor, or region to identify drivers of the YOY change

Export store- and product- level data to follow up on relevant insights

Export your UNFI data into local or cloud-based apps.

Crisp’s outbound connectors automatically pipe UNFI’s reports in a usable format into your tool of choice, from Excel to BI tools to your cloud data warehouse. Data-savvy employees can spend less time downloading reports and focus on more value-added analysis, and everyone from accounting to operations gets the information they need where they need it.

Consolidate your UNFI reports with other retail accounts

Crisp also aggregates data from retailer and distributor portals such as:

Crisp Tools and Features

Get more from your data with these handy dashboard features:

Automatic reports

Crisp automatically ingests new UNFI Supplier Portal reports when they’re available, saving you valuable time

Drill down

Filter by item, location and date to dig into the details with just a click


Save your reports and share them with colleagues and stakeholders


Clickable heat maps help you see your business and zoom in on areas of interest


Crisp aggregates, consolidates, and joins reports so data is ready to use

Master Data Manager

You can rename or discontinue products so that the reports make sense to your team

How to connect UNFI Supplier Portal data to Crisp

Connecting your UNFI Supplier Portal data to Crisp is a simple and secure process

  1. Confirm Access

    Log onto the UNFI Supplier Portal to make sure you have access to the portal and the necessary reports (SIS, SIS w/Exclusions, SCCV, and ClearVue are all acceptable reporting options)

  2. Connect to Crisp

    Once you’ve purchased Crisp, you’ll be invited to connect your UNFI credentials securely via the Crisp platform

  3. Verify the Connection

    Crisp tests the connection with UNFI’s Supplier Portal to make sure everything’s working correctly

  4. Enjoy your data

    Crisp will populate the dashboards in your account with up to two years of UNFI data

Case Studies

  • Aura Bora

    With Crisp’s Unified Distributor dashboard, sparkling water brand Aura Bora was able to save tens of thousands of dollars by avoiding stock-outs.

  • SunButter

    With the help of Crisp’s void detection feature, SunButter can reduce out-of-stocks and continue to grow amidst supply chain challenges.

  • Mid-Day Squares

    With Crisp, Mid-Day Squares’ success is anything but bite-sized. Mid-Day Squares uses Crisp’s customized dashboards to maximize every retail opportunity.

  • Flax4Life

    With Crisp, Flax4Life is reinventing gluten-free once again. Flax4Life uses Crisp to track down retail data and pull reports in an instant.

  • NotCo

    With Crisp, NotCo is milking their data for all it’s worth. NotCo uses Crisp to turn distributor data into actionable insights for their sales team and avoid out-of-stocks.

  • Sunday

    The Sunday team uses Crisp to pipe their retail data directly into Snowflake, giving them insights to create a one-of-a-kind customer experience.