Open road, limited visibility
After launching as a family business in 2010, demand for High Road’s chef-inspired, ultra-indulgent frozen treats quickly skyrocketed. They’re now the fastest-growing ice cream manufacturer in the U.S. with five widely distributed product lines. After acquiring Ciao Bella gelato, the company’s presence expanded overnight to practically every distributor and cold storage facility in the country.
To keep up with this rapid growth, Senior Director of Sales Madison Schroeder spent 90+ minutes per day downloading reports from retail partners to track sales and share trends with her production team. “I had 10 different spreadsheets up on 3 different monitors,” Madison said. “It was a disaster.”
Sitting in an executive meeting, Madison noticed that seemingly simple questions like “Where are our products being sold?” were nearly impossible to answer. She decided to join Crisp to get instant visibility into the business.